Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 37 — Cultivate BD Expertise in Your Firm

Posted by LMA International on Oct 12, 2018 11:13:36 AM

 

With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Join Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, to learn how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.

For more resources on how to cultivate the BD expertise in your firm, see the book discussed on this podcast at snowballsystem.com and the free video training discussed at createdemandcourse.com.

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Topics: Podcast, Business Development

LMA Podcast: Episode 36 — With a Little Help From My Tech

Posted by LMA International on Aug 30, 2018 3:06:48 PM

 

As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE podcast series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define KPIs (key performance indicators), the next big thing in legal marketing tech, and the tool that has had the greatest effect on the way they do their jobs.

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Topics: Podcast, Technology Management

LMA Podcast: Episode 35 — Competitive Intelligence Within Legal Marketing

Posted by LMA International on Aug 16, 2018 4:31:50 PM

 

How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D., discuss the basics of competitive intelligence and how to implement it at your firm to stand apart. Join us the the 2018 LMA Competitive Intelligence Certificate program to learn more about CI. .  

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Topics: Podcast, Business Development

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!