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LMA Podcast: Episode 05 - BoK and Communications

Posted by LMA International on Feb 2, 2017 4:00:24 PM


Tune in to the latest installment of the Body of Knowledge podcast, which covers the Communications domain. This episode, hosted by Wendy Bernero (Bernero & Press LLC), who is joined by panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg), dives deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics. Listen in as Bernero, Ahner and Bollman deliver advice around:

  • defining your fundamental messaging, gaining buy-in from your firm’s attorneys and rolling out that messaging both internally and externally;
  • streamlining a law firm’s messaging across all platforms, both internal and external; and
  • establishing messaging that aligns with the firm’s strategic plan, client service commitments and areas of focus for business development.

The plethora of communication tools and outlets available today has increased the need for structure and discipline around your firm’s messaging. Tune in to this podcast to gain the critical knowledge you need to deliver the best communications firm-wide.

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Topics: Communications, Podcast

LMA Podcast: Episode 04 - BoK and Business of Law

Posted by LMA International on Jan 12, 2017 10:59:07 AM


The third installment in the Body of Knowledge podcast series is now live, and moderator Geoffrey Frost (Bondurant, Mixson & Elmore LLP) kicks off this episode on the Business of Law domain with a thought-provoking quote: “Being a lawyer is a profession, but running a law firm is a business.” Tune in as Frost, joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute) discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.

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Topics: Business of Law, Podcast

LMA Podcast: Episode 03 - BoK and Business Development

Posted by LMA International on Dec 22, 2016 10:59:00 AM


Episode two in the Body of Knowledge (BoK) series is here! With an introduction from host Ian Turvill, listen as members of the Education Advisory Council discuss the Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.

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Topics: Business Development, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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