Strategies+: A Blog for Legal Marketers

LMA Podcast: Episode 07 - BoK and Client Services

Posted by LMA International on Mar 16, 2017 11:12:35 AM


The latest installment of the Body of Knowledge (BoK) podcast series is now live! In this episode, panelists Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) discuss the client services domain. Listen for a thought-provoking conversation on the state of client service initiatives today and where our panelists see things going in the next year. The group also covers the findings and takeaways from major studies on legal market demand — and why client services is more important today than ever. Listeners will even learn how client service can be a hedge against future downturn by driving more loyalty and the potential for better and more profitable work.

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Topics: Client Services, Podcast

LMA Podcast: Episode 06 – Outside Counsel Guidelines

Posted by LMA International on Feb 23, 2017 11:33:50 AM


In the second installment of P3cast, "Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP) and fellow outside counsel guidelines (OCGs) experts Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of OCGs and share success stories and challenges, using examples of real-life implementation. 

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Topics: Business of Law, Podcast

LMA Podcast: Episode 05 - BoK and Communications

Posted by LMA International on Feb 2, 2017 4:00:24 PM


Tune in to the latest installment of the Body of Knowledge podcast, which covers the Communications domain. This episode, hosted by Wendy Bernero (Bernero & Press LLC), who is joined by panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg), dives deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics. Listen in as Bernero, Ahner and Bollman deliver advice around:

  • defining your fundamental messaging, gaining buy-in from your firm’s attorneys and rolling out that messaging both internally and externally;
  • streamlining a law firm’s messaging across all platforms, both internal and external; and
  • establishing messaging that aligns with the firm’s strategic plan, client service commitments and areas of focus for business development.

The plethora of communication tools and outlets available today has increased the need for structure and discipline around your firm’s messaging. Tune in to this podcast to gain the critical knowledge you need to deliver the best communications firm-wide.

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Topics: Communications, Podcast

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • Guest blogs from legal marketing leaders
  • And much, much more!