Strategies+: A Blog for Legal Marketers

Sponsored Content: Client Satisfaction and Firm Growth: An Introduction to NPS® for Legal Marketers

Posted by Kat Kocurek on Apr 18, 2018 9:19:51 AM

Resources your firm can use to showcase client satisfaction

“Keep your clients happy” is a well-understood principle for managing (and growing) a successful law practice… right? 

Findings from Inavero’s 2018 Legal Industry Benchmark Study suggest law firms are missing the mark.

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Topics: Technology Management, Sponsored Content

Sponsored Content: Attribution Solutions for Law Firms

Posted by Erika Rollins on Feb 13, 2018 4:05:48 PM

How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 

For legal marketers, attribution can be a challenge. According to a 2014 study by IDC, law firms regularly under spend on marketing compared to other industries — meaning legal marketers may have less to invest in paid channels that lend themselves to easier attribution. It can be a catch-22 where your limited budget leaves you with less ability to determine just how well that budget is performing.

But even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads. Let’s take a look at two ways to level up your engagement on a lean marketing budget.

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Topics: Technology Management, Sponsored Content

Smartest Use of Technology and Tools to Differentiate Your Firm

Posted by Gregg Wirth on Dec 14, 2017 1:50:30 PM

Sponsored Content From Thomson Reuters

As law firms face heavier competition for a shrinking piece of the legal demand pie, many are turning to legal technology tools to differentiate themselves.

The question becomes, then, how to best use this technology to best demonstrate your value to clients above the competition. The answer to that question will certainly be a point of discussion at the upcoming LMA Annual Conference taking place April 9-11, 2018 in New Orleans.

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Topics: Technology Management, Sponsored Content

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!