Strategies+: A Blog for Legal Marketers

Implementing Client Feedback Programs Despite Internal Resistance

Posted by LMA International on Jul 5, 2016 2:00:00 PM

From the 2014 Issue of May/June Strategies, Learn How to Find Success Using Client Feedback

“No one loves the messenger who brings bad news.” This quotation by Sophocles neatly describes why it is so difficult to gain acceptance for client feedback programs in law firms. Yet, without systematically seeking input from clients, law firms don’t always know when they’re not hitting the mark. Often, a lawyer or firm will act as if no news from a client is good news, when in fact it could be much more sinister.

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Topics: Strategies

The State of Digital and Content Marketing

Posted by LMA International on Jun 28, 2016 10:00:00 AM

The May/June 2016 issue of Strategies featured the results of a Greentarget survey on digital and content marketing. The survey focused on how general counsel, chief legal officers, deputy and assistant general counsel, and in-house counsel use various digital platforms for law firm communications. What content did survey respondents find most valuable? What are the most common uses for social media and blog sites? View the infographic to see the answer to these questions and more!

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Topics: Strategies

Marketers as Law Firm Leaders: Planning to Plan

Posted by Mark T. Greene on Jun 14, 2016 10:00:00 AM


 

Marketing should have a lead role in any law firm’s strategic planning process for several reasons:

  1. Marketers are likely to have at least as much formal business training as anyone in firm management. This often includes training in competitive intelligence and strategic planning (not to mention product, price, place and promotion).
  1. The marketing department should be relentlessly outwardly focused on the business environment while attorneys tend to be inwardly focused on the firm itself and their own clients.
  1. Marketers are less likely than attorney leadership to have personal agendas that may conflict with the long-term health of the firm.
  1. Marketers (and, of course, finance folks) are generally more comfortable with numbers than attorneys.
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Topics: Strategies

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!