Strategies+: A Blog for Legal Marketers

AI in Law: How Far We've Come

Posted by Mark Greene and Elonide Semmes on Jan 10, 2018 9:38:56 AM

And How Much Should You Pay Attention to It?

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of AI tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Technology Management

Kicking Off 2018: A Focus on Five

Posted by LMA International on Jan 1, 2018 10:00:00 AM

Look Forward to These Initiatives in the New Year

Another new year is upon us, and with it comes the renewed opportunity to focus on creating unique value — within your firm, within your team and within yourself as a professional. As the universal voice of the legal marketing and business development profession, LMA takes great pride in its continued commitment to providing a community and culture for professional development.

Over the past few years, such commitment has been evident through the expansion of networking and education opportunities that continue to provide new value to members. This includes such initiatives as the Body of Knowledge, the development of the LMA podcast series and partnering with such organizations as Bloomberg Law on unique research programs.

As we look to the year ahead, we are excited for fresh opportunities to elevate the role of legal marketing and business development professionals. In particular, we point to five initiatives focused on providing unique value for members in 2018.

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Topics: Marketing Management and Leadership, Business Development, Strategies

Aligned and Involved

Posted by LMA International on Dec 26, 2017 10:00:00 AM

Marketing and Business Development, On the Same Page

Better serving, engaging with and growing client relationships: This is a primary internal focus for law
firms today. For marketing and business development professionals, the true value-add in this area
comes with aligning activities with the strategic priorities of the firms.

Data from a 2017 joint study by LMA and Bloomberg Law (below) shows that marketing and business
development professionals are indeed aligned and involved with the strategic priorities of law firms,
helping to better understand and work with clients.

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Topics: Business Development, Strategies

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
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  • And much, much more!