Strategies+: A Blog for Legal Marketers

AI: The 'Next Big Thing,' Challenges and Opportunities

Posted by LMA International on Feb 14, 2017 2:26:57 PM

Trends for the Road to Revolution

Many legal marketers believe that by 2020, artificial intelligence (AI) will revolutionize the profession. The AI-themed January/February issue of Strategies looked at the opportunities legal marketing and business development professionals have to leverage AI to deliver greater value to clients — and the challenges to revolutionizing the profession. What are the benefits to using artificial intelligence? View the infographic to find out, and check out the latest issue of Strategies to learn more about the profession’s Next Big Thing.

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Topics: Strategies, Client Services, Business Development

DIY Competitive Intelligence: Company Research

Posted by Benjamin Brighoff on Feb 8, 2017 10:57:02 AM

Part II of the Competitive Intelligence Series

In this second installment of our four-part competitive intelligence (CI) series, we look at one of the basic CI functions: company research. Clients prefer law firms that educate themselves in their clients’ businesses. This is true for potential clients as well as established ones.

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Topics: Strategies, Client Services, Business of Law

Implementing Client Feedback Programs Despite Internal Resistance

Posted by LMA International on Jul 5, 2016 2:00:00 PM

From the 2014 Issue of May/June Strategies, Learn How to Find Success Using Client Feedback

“No one loves the messenger who brings bad news.” This quotation by Sophocles neatly describes why it is so difficult to gain acceptance for client feedback programs in law firms. Yet, without systematically seeking input from clients, law firms don’t always know when they’re not hitting the mark. Often, a lawyer or firm will act as if no news from a client is good news, when in fact it could be much more sinister.

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Topics: Strategies

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!