Strategies+: A Blog for Legal Marketers

Building a Top-of-Mind Brand: Awareness

Posted by Elizabeth Duffy on May 23, 2017 3:54:00 PM

How to Maximize Visibility With Your Brand

This is the first in a three-part series that explores the drivers of a law firm’s brand lifecycle. This first part explores awareness.

Aside from its people, a law firm’s brand can be considered its most valuable asset. A strong brand creates warmer opportunities for lawyers and helps clients feel confident about their choice for law firm representation.

Read More

Topics: Strategies, Communications

Client Journey Mapping: Part 2

Posted by Yolanda Cartusciello on May 16, 2017 10:00:00 AM

Detailing Your Client Journey Map

This is the second in a two-part series on client journey mapping. The first blog defined the process and provided an explanation of its value. This second part details the process, along with some tips on how to improve your odds for success.

Differentiating the client experience is a critical component of a law firm’s success, and client journey mapping is a very effective tool in helping firms differentiate that experience.

A client journey map is a visual representation of the steps and perceptions that a specific client goes through over a period of time to accomplish a specific goal that may include some interactions with your organization. The map helps identify how the client views an organization by putting interactions in the context of the client’s broader goals, objectives and activities.  

Read More

Topics: Strategies, Client Services

Client Journey Mapping: Part 1

Posted by Yolanda Cartusciello on May 2, 2017 10:00:00 AM

How Mapping Can Help You Improve Your Client’s Experience

This is the first in a two-part series on client journey mapping. The next part will explore the process of mapping itself, as well as how to improve your odds for success.

The competition for legal work has intensified, clients’ legal budgets have remained flat or decreased and procurement’s prominence is on the rise. Without question, law firms can no longer rely on competitive tactics that accentuate capabilities, expertise and reputation above all else. There are hundreds of firms with competence, expertise, specialization and — most importantly — capacity.

Read More

Topics: Strategies, Client Services

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!