Strategies+: A Blog for Legal Marketers

The Voice of the Client: Part 2

Posted by Jill S. Weber on Apr 27, 2017 10:00:00 AM

Takeaways from Director of Alternative Fee Intelligence and Analytics Justin Ergler's Presentation at the LMA Quarterly Board Meeting

As I shared with attendees at the 2017 LMA Annual Conference, the Legal Marketing Association is committed to delivering “the voice of the client” to help members influence and lead change to better serve your clients. As part of that commitment, the LMA Board of Directors is inviting a client representative to each of our quarterly 2017 Board meetings to share their perspectives. We are committed to presenting key insights from these informative presentations through the Strategies+ blog.

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Topics: Strategies, Client Services

Livestreaming: New Tool for Law Firms

Posted by Rob Kates on Apr 25, 2017 10:00:00 AM

Implementing Video for Your Marketing Strategy

Everywhere you look these days, you see live video. Everyone from congressmen to celebrities to this six-foot-tall baby can be found streaming live on social media sites such as Facebook, YouTube and Twitter/Periscope.

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Topics: Strategies, Technology Management, Communications

Applying Intelligence to All Aspects of Law

Posted by Patrick Fuller on Apr 18, 2017 10:00:00 AM

Using Artificial Intelligence Across Firm Roles

Artificial intelligence (AI) deals with giving machines and software the appearance of human intelligence. By that definition, the legal profession poses a challenge for AI, as, often, the answers to legal questions are not definitive, but rather more nuanced interpretations and judgments of a law.

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Topics: Strategies, Technology Management, Business Development

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!