Strategies+: A Blog for Legal Marketers

Wooing the Gator: Aligning Behavioral Economics With Legal Marketing

Posted by Mike Carrozzo on Apr 7, 2017 2:53:01 PM

How to Tap Into Your Clients' Decision-Making Process

Behavioral economics is a method of analysis that explores why people make irrational decisions at times, and why and how their behavior does not follow the predictions of economic models. For legal marketers, understanding the principles of behavioral economics and how people ultimately make decisions can help elevate their role in helping to drive more strategic relationships for their firms.

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Topics: Strategies, Business Development, Communications

Choose Your Own Adventure: Collaborative, Purpose-Driven or Traditional Research Path

Posted by Stacy Rowe on Mar 23, 2017 12:38:57 PM

The Strategic Three Models to Support Information Needs of Lawyers

When I was a kid, I loved Choose Your Own Adventure books. I was the master of my own destiny, able to embark on the most interesting of adventures. I read with anticipation, wondering where the pages would take me, and always knew that I could go back to that fork in the road and choose a different adventure.

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Topics: Strategies, Client Services, Communications

Should We Do This? Survey Results to Help You Effectively Discuss Submissions With Attorneys

Posted by Arielle Lapiano on Mar 14, 2017 7:10:38 PM

Hard Research Findings on the Value of Submissions

“Is this real?” “Should we be doing this?” “We should be on this!”

These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”

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Topics: Strategies, Marketing Management and Leadership, Business Development, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!