Strategies+: A Blog for Legal Marketers

Sponsored Content: Technology to Keep Pace With Changing Demands of Market

Posted by Thomson Reuters on Mar 2, 2017 1:49:44 PM

Steps to Stay Up to Speed

Take a minute to think, how does your firm use technology to spot transactional trends in the marketplace? Are you using technology to find competitive intelligence insights? To discover new business opportunities?

Staying ahead of the curve means finding technology that can always adapt to what’s next. Technology tools must be able to adapt to the ever-changing trends and/or needs of the market. For the legal industry, technology must be well equipped to help spot transactional trends in the marketplace, find competitive intelligence insights and discover new business opportunities. In the legal profession, staying up-to-speed with the latest technology can be a challenge.

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Topics: Strategies, Technology Management

Tackling the Challenge of PR Measurement

Posted by LMA Public Relations SIG on Feb 23, 2017 1:32:28 PM

A Discussion with Presenters from the 2017 LMA Annual Pre-Conference Program Dave Poston, Jessica Sharp and Allison McClain

Measuring the impact of public relations (PR) can be challenging. PR professionals grapple with various metrics and data—quantitative and qualitative—in an effort to demonstrate a return on investment (ROI) and drive revenue.

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Topics: Strategies, Technology Management, Communications

Law Firms Can Learn How to Adapt From Accounting Firms

Posted by Andrea K. Stimmel on Feb 22, 2017 10:00:17 AM

Q&A with James Stapleton, Chief Business Development and Marketing Office of Dickinson Wright

Studies of the legal services sector reveal what law firm leaders know only too well: Growing revenue is, and will likely continue to be, a significant challenge. The decline in demand has been attributed to factors beyond firms’ control, such as the fallout from the 2008 recession; stagnant or shrinking business sectors and markets; and the loss of clients through mergers, acquisitions and bankruptcy. In response, many companies slashed legal spend and shifted some legal services to offshore firms. Law firms can no longer continue do business as usual.

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Topics: Strategies, Technology Management, Business of Law, Business Development

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!