Strategies+: A Blog for Legal Marketers

Trendspotting - Put a Spark In Your Strategy

Posted by LMA International on Jan 15, 2017 9:08:17 PM

 

Stay Fresh Throughout 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover how you can stay fresh — from technology to content marketing strategy — in 2017, starting with "Strategic Planning in Law Firms: Essential Steps for Success" by The National Law Review.

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Topics: Trendspotting, Technology Management, Communications

DIY Competitive Intelligence Part 1: Research Tools

Posted by LMA International on Jan 11, 2017 12:37:05 PM

Simple Intelligence Tools To Get Your Firm Ahead 

Competitive intelligence (CI) involves researching, gathering and distributing information related to a client, prospect, product or competitor in order to aid decision-makers in strategic planning. In a law firm setting, this often translates to client intelligence, or analyzing information about prospective or current clients for business development and cross-selling purposes.

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Topics: Client Services, Technology Management, Business Development

Trendspotting - Surviving the 'Reachapocalypse'

Posted by LMA International on Jan 6, 2017 11:49:12 AM

 

Overcoming the Social Media Paradox In 2017

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the predicted upcoming trends in law firm social media, starting with "How Companies Will Use Social Media In 2017," by Fast Company

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Topics: Trendspotting, Technology Management, Communications

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!