Strategies+: A Blog for Legal Marketers

Sponsored Content: Cybersecurity in Law Firms – A Risk or an Opportunity?

Posted by Timothy B. Corcoran on Sep 20, 2018 9:56:14 AM

Learn why all law firm members, not just IT experts, have a stake in cybersecurity and a role to play.

Corporations large and small have been dealing with internet security and cybercrime for some years now, but law firms have come relatively late to the table. According to Roy Zur, a cybersecurity expert speaking at the International Bar Association (IBA) 2017 Annual Conference in Sydney, Australia, “The legal market is way, way behind in understanding the threats.”

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Topics: Technology Management, Sponsored Content

Law Firm Experts Reveal How They Use Data Analytics

Posted by Mike Mellor on Sep 6, 2018 4:49:55 PM

Real-time insights can drive business development — if leveraged well.

This article aligns with the focus of the July/August issue of Strategies magazine: technology.

“It is when you combine rich data and thoughtful people that accurate and fully developed information emerges.”

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Topics: Technology Management

LMA Podcast: Episode 36 — With a Little Help From My Tech

Posted by LMA International on Aug 30, 2018 3:06:48 PM

 

As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE podcast series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define KPIs (key performance indicators), the next big thing in legal marketing tech, and the tool that has had the greatest effect on the way they do their jobs.

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Topics: Technology Management, Podcast

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!