Strategies+: A Blog for Legal Marketers

Tackling the Challenge of PR Measurement

Posted by LMA Public Relations SIG on Feb 23, 2017 1:32:28 PM

A Discussion with Presenters from the 2017 LMA Annual Pre-Conference Program Dave Poston, Jessica Sharp and Allison McClain

Measuring the impact of public relations (PR) can be challenging. PR professionals grapple with various metrics and data—quantitative and qualitative—in an effort to demonstrate a return on investment (ROI) and drive revenue.

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Topics: Strategies, Technology Management, Communications

Law Firms Can Learn How to Adapt From Accounting Firms

Posted by Andrea K. Stimmel on Feb 22, 2017 10:00:17 AM

Q&A with James Stapleton, Chief Business Development and Marketing Office of Dickinson Wright

Studies of the legal services sector reveal what law firm leaders know only too well: Growing revenue is, and will likely continue to be, a significant challenge. The decline in demand has been attributed to factors beyond firms’ control, such as the fallout from the 2008 recession; stagnant or shrinking business sectors and markets; and the loss of clients through mergers, acquisitions and bankruptcy. In response, many companies slashed legal spend and shifted some legal services to offshore firms. Law firms can no longer continue do business as usual.

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Topics: Strategies, Technology Management, Business of Law, Business Development

Trendspotting - Embracing Change

Posted by LMA International on Feb 10, 2017 4:58:38 PM


How to Make Room to Grow

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover all of the ways that legal marketers are advancing in the industry with the latest tools, insights and strategies, starting with "Top 3 Characteristics of High-Growth Law Firms" by The Rainmaker Blog.

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Topics: Trendspotting, Technology Management, Business of Law, Marketing Management and Leadership, Business Development

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!