Strategies+: A Blog for Legal Marketers

Sponsored Content: Attribution Solutions for Law Firms

Posted by Erika Rollins on Feb 13, 2018 4:05:48 PM

How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 

For legal marketers, attribution can be a challenge. According to a 2014 study by IDC, law firms regularly under spend on marketing compared to other industries — meaning legal marketers may have less to invest in paid channels that lend themselves to easier attribution. It can be a catch-22 where your limited budget leaves you with less ability to determine just how well that budget is performing.

But even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads. Let’s take a look at two ways to level up your engagement on a lean marketing budget.

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Topics: Technology Management, Sponsored Content

AI Is the Future of Everything, Right? Not So Fast

Posted by Mark Masson and Sean Williams on Jan 18, 2018 3:51:23 PM

Pause: Consider How Best to Leverage AI

Artificial Intelligence (AI) has been touted as the transformational pivot point for nearly every industry in the past few years. Pundits claim it will revolutionize the way we do our taxes, hire new recruits and even drive our cars (they’ll be driverless, of course). We are already surrounded by it (bought anything on Amazon lately?). But what is AI really? And how can you leverage it practically to your advantage, as well as to the advantage of clients, partners and staff?

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Topics: Technology Management

AI in Law: How Far We've Come

Posted by Mark Greene and Elonide Semmes on Jan 10, 2018 9:38:56 AM

And How Much Should You Pay Attention to It?

While less than a year ago it was noteworthy to see law firms issuing press releases announcing their adoption of AI tools, today several such announcements are released every week. And whereas in mid-2016 the number of companies offering AI services to law firms was in the dozens, today that number of players is well over 100.

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Topics: Strategies, Technology Management

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!