Strategies+: A Blog for Legal Marketers

Sponsored Content: Client Satisfaction and Firm Growth: An Introduction to NPS® for Legal Marketers

Posted by Kat Kocurek on Apr 18, 2018 9:19:51 AM

Resources your firm can use to showcase client satisfaction

“Keep your clients happy” is a well-understood principle for managing (and growing) a successful law practice… right? 

Findings from Inavero’s 2018 Legal Industry Benchmark Study suggest law firms are missing the mark.

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Topics: Technology Management, Sponsored Content

The Future Is Now for Artificial Intelligence in Legal Practice and Marketing

Posted by LMA International on Apr 10, 2018 5:05:41 PM

Hear from a legal operations and technology panel on how to utilize AI.

Artificial intelligence (AI) is shaping both the practice and the business of law. Examining what this means for law firms and legal marketers, the 2018 LMA Annual Conference assembled a legal operations and technology panel featuring Kimberly Bell, head of legal operations for Nissan North America, Mark Greene, president of Market Intelligence LLC, and Patrick Fuller, vice president of legal intelligence for ALM. 

While AI tools aren’t replacing lawyers, they are replacing certain types of legal work. Firms that haven’t begun to incorporate emerging technologies are at risk of falling behind. Check out the conference panel’s technology predictions below.

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Topics: Technology Management

Sponsored Content: Attribution Solutions for Law Firms

Posted by Erika Rollins on Feb 13, 2018 4:05:48 PM

How Call Tracking and Text Messaging Can Lead to More Cost-Effective Client Engagement 

For legal marketers, attribution can be a challenge. According to a 2014 study by IDC, law firms regularly under spend on marketing compared to other industries — meaning legal marketers may have less to invest in paid channels that lend themselves to easier attribution. It can be a catch-22 where your limited budget leaves you with less ability to determine just how well that budget is performing.

But even if you’re lacking a robust budget brimming with easy-to-attribute channels, there are still ways to maximize your marketing spend and drive leads. Let’s take a look at two ways to level up your engagement on a lean marketing budget.

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Topics: Technology Management, Sponsored Content

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About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!