Develop Engaging Content to Boost Business
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on quality content, beginning with "Law Blog Basics: Do Not Publicize Launch of Blog" from LexBlog.
1. Law Blog Basics: Do Not Publicize Launch of Blog
Starting a personal blog as a lawyer can have positive effects on a law firm’s success; however, when a lawyer makes the leap to start their own blog, publicizing it may not be the way to go. As a legal marketer in the industry, you may want to advise against sending out a press release about the launch of a blog. Learn why on LexBlog.
2. Creating Law Firm Website Content That Potential Clients Will Read
If your client is not having success with new business, one culprit may be their website. The content that goes on a law firm’s website is more important than many lawyers think. Many people come to law firms as a trusted resource, so including fresh content on the website is one way to establish that trust. Read more from LawLytics about how to ensure content on a law firm’s website is helping the business, not hurting it.
3. Looking to Stand Out? Stake Your Niche!
To become a trusted source in law for the public, a law firm will need to find its niche. Finding a niche will help a law firm or lawyer become known as a specialist in a certain area. There are many ways to find a niche, but once a law firm or lawyer has found one, it’s important to market those specialist aspects, but still be able to practice as a generalist and know how to handle a wide range of clients. Read more from The Rain Maker Blog.
4. Solo Practitioners: Should You Write For Your Website in First or Third Person?
In addition to pinpointing a specific market when creating content for a law firm’s website, the decision will eventually have to be made about whether to use first or third person in articles. This may not sound like a very difficult decision, or even a big one for that matter, but using first or third person in articles can change the overall tone and message conveyed by readers. Read the full article from LawLytics.
5. Why Your Law Firm’s Blog Probably Sucks
The notion that most law firm blogs suck is likely somewhat true in various ways. Blogs are difficult. They are tough to maintain and tough to get a consistent readership when the market of blogs, especially law blogs, is so concentrated. Luckily, there are ways that law firms can up the ante. Read how in The National Law Review.
Check back weekly for more industry trends from around the Web!