Strategies+: A Blog for Legal Marketers

Trendspotting – Enhance Online Presence

Posted by LMA International on Jul 21, 2017 2:30:00 PM

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Bring Success to Law Firms With Strong Marketing Plans

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on areas of improvement, beginning with "Four Tips for a Better 'About Us' Page on Law Firm Websites" from LawLytics.


1. Four Tips for a Better ‘About Us’ Page on Law Firm Websites

More effort needs to be put into writing the “About Us” page on law firm websites. These pages are often overlooked and can turn away potential clients if the content is not engaging. If used correctly, the “About Us” page can set your law firm apart from others. Read more from LawLytics.

2. Five Tips for Lawyers on Writing the Perfect Social Media Bio

In addition to your law firm’s website, a short bio on social media can also be used to draw in potential clients. Social media is a vital aspect of running a law firm in today’s world, but there is a distinct difference in writing a bio for a social media profile versus writing an “About Us” page on your firm’s website. Find out what’s different from Good2BSocial.

3. Eight Steps to Improve Your Local Search Ranking

Search rankings on Google are becoming increasingly important for the success of a business. More recently, however, local search rankings are becoming just as important. There are multiple ways to improve your law firm’s ranking, including using the right local keywords and optimizing your social media profiles. Read more from The Rainmaker Blog.

4. Do Meta Descriptions Matter for Law Firm SEO?

Meta descriptions are becoming more widely known when it comes to search engine optimization (SEO). Many people may not think meta descriptions matter all that much because Google does not use them as a ranking factor in its search algorithm, but these descriptions can still affect traffic to your firm’s website. Read more from LawLytics.

5. Seven Ways to Optimize Your Law Firm’s Website

Search engine optimization (SEO) is one large way to optimize a law firm’s website, but there are also many other ways to do this, including investing in a quality website design, or building out your own if you have the talent; creating a content plan; or using lead generation tools. Read about other ways to optimize your law firm’s website from Attorney at Work.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!