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Weekly Trendspotting - Holiday Hullabaloo

Posted by LMA International on Dec 11, 2015 12:43:00 PM

LMA_12_Days12 Days of Social Media: Week 1

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of December 7, featuring Days 1-6 from the LMA Social Media SIG's "12 Days of Social Media."


Day 1: Jon Holden, Director of Marketing, Forward Level Marketing

I think the next big thing is not actually a platform, a tool, or the latest trendy thing of the moment. I think the next big thing in social is when we (the marketers) start building some structure around our efforts. Read more.

Day 2: Jabez LeBret

An avid tweeter, @jabezlebret sat down with the Social Media SIG to chat law firm social, noting, "The first major hurdle is accepting that social is a pay-to-play model. The days of organic social media strategies for law firms are over." Read more.

Day 3: Kevin Iredell, Greentarget

Firms should be looking to master [video] now (posting recorded clips and soundbites as part of a bigger social media presence for example) so that they can be ready to take full advantage of new video apps and enhancements to LinkedIn, Twitter and Facebook (to name a few) that are sure to come. Read more.

Day 4: Cyndy McCollough, Director of Marketing and Business Development, BuckleySandler LLP

On a brand she sees using social media right, "DLA is using Instagram to highlight charitable initiatives, show off new office space, and recruit admin staff." Read more.

Day 5: Kristina Eastham, Digital Communications Manager, Mintz Levin

Honestly, I think the “next big thing” for law firms doing more with the “last big thing.”  In social media, it’s easy to get emerging technology FOMO (Fear of Missing Out), but it’s important to ask some key questions when deciding whether to adopt a new platform. Read more.

Day 6: Adrian Lürssen, Co-Founder and VP Strategic Development, JD Supra

There needs to be a firm-wide, top to bottom commitment to using these tools. At this point you can't be a dilettante about it — and, if you're in, you need to be in. Read more.


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Topics: Trendspotting

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