Strategies+: A Blog for Legal Marketers

Trendspotting – The Latest in Legal Digital Marketing

Posted by LMA International on Aug 4, 2017 9:30:02 AM

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Marketing Successfully in the 21st Century

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on legal digital marketing, beginning with "A Guide to Technical SEO for Law Firm Websites" from Good2BSocial.


1. A Guide to Technical SEO for Law Firm Websites

Search enginge optimization is more than just keywords and content. There is a lot of behind-the-scenes work that law firms should be doing in order to improve the number of pages that get indexed in the search engines and where those pages appear in search results. Read more from Good2BSocial.

2. Stuck on What to Blog About? Use These Five Tips to Find Topics

To keep up a successful law firm blog, there's no need to reinvent the wheel when trying to think of topics to write about. Marketers can tap into blog post topics that have worked in the past, look to similar blogs for inspiration as well as monitor relevant social audiences to find new ideas. Read more from The Rainmaker Blog.

3. Series Introduction: Local SEO for Law Firms

There are many law firms out there that do not have a local SEO strategy. LawLytics breaks down what exactly local SEO is and why it matters for a law firm's success. Read more from LawLytics.

4. Four Tips for Your Law Firm’s Local SEO Strategy

If a law firm is revamping or starting a brand new SEO plan from scratch, there are some tactics to focus on in order to boost local business. Marketers should consider developing a local content plan for the firm as well as stay tuned in on the firm's online competitors.  Read more from LawLytics.

5. What Social Networks Should Global Law Firm Marketers Consider?

In addition to appealing to the local market, it is extremely important for law firms to also be able to have a hold on the global market when it comes to social networks. Facebook fortunately is the most popular social media platform in the world, but there are numerous platforms in other countries that aren't as popular in America with which legal marketers should consider getting involved. Read more from Good2BSocial.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!