Leading the Legal Marketing Way
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. Find new leadership strategies to so you can advance your career in legal marketing, starting with the first article, "Building a Book of Business and Advancing to Law Firm Leadership" from The National Law Review.
1. Building a Book of Business and Advancing to Law Firm Leadership: Women who Have Navigated the Course Discuss Core Elements of Success
At a time when only 4 percent of the 200 largest U.S. law firms have women in firm-wide leadership positions, only 19% of the equity partners at the “50 Best Law Firms for Women” are women and 96% of AmLaw firms report that their highest paid partner is male, it seems opportune to see what women in leadership roles have to say about advancing to firm leadership. Read more from The National Law Review.
2. 90% of Marketing is Half Mental
Yogi Berra’s famous quote, in it’s modified use, addresses the most important aspect of marketing and accelerating new business development. Ultimately it is the attorneys and paralegals that will drive law firm business development into the “accelerator zone.” Read more on The Closers Group, LLC.
3. Managing the Millennial Lawyer
According to U.S. Census Bureau data, the country’s population is comprised of more than 80 million individuals who were born between the years 1980 and 1999. Popularly referred to as Millennials, this group is the largest age cohort in history. Read more on The Business of Law Blog.
4. Developing Legal Talent
What will the talent landscape look like for UK law firms in 2025?Law firms must have a clear strategy for dealing with the rapidly changing legal landscape now if they want to remain competitive and ensure they attract the best talent to support their business. Read more from the Deloitte.
5. Leadership Isn't Just for CMOs - Thoughts from #LMA16My first take-away, for LMA, is that this is a great opportunity for us to create a new online education program for our current and future leaders. Leadership is lacking in law firms, law firm marketing departments, and everything we touch. Read more from The Legal Water Cooler Blog.
Check back weekly for more industry trends from around the Web!