Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Let's Get Technical

Posted by LMA International on Apr 22, 2016 4:54:34 PM

GoogleImage.png

The "Mobilegeddon" Monster

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, read the latest trends for legal technology and software, including an article depicting the effects of Google's Mobilegeddon on legal blogs.


1. Will Google's 'Mobilegeddon' Crush Law Firm Content Marketing

Google’s Mobilegeddon arrived this week and neither law firms nor the businesses they represent were ready for it. Law firm content marketing, whether via legal blogs or websites, is going to take a big hit in search results as a result. Read more from Real Lawyers Have Blogs.

2. Top of Mind: Four eDiscovery Trends to Watch in 2016

The ever changing, highly technical and complex nature of the world of eDiscovery continues to make it difficult for parties to navigate this aspect of the legal landscape. Here are a few of the trending topics and developments in eDiscovery for 2016. Read more on the National Law Review.

3. Could 'Uber for Lawyers' Be a Thing?

The industry that is ripe for sharing economy disruption is the legal profession, where the yawning “justice gap” — the fact that tens of millions of Americans face their legal problems without a lawyer — calls out for new models of service delivery that leverage technology to improve access and affordability.  Read more from Huffpost Business.

4. New Cybersecurity Prevention Strategy: 'Detect and Response'

Corporations, law firms, and small businesses know the mantra all too well: cybersecurity is getting hairier, bloodier, and more complicated with each passing day. The best option may be to hire a third party security firm. But we're still losing the war. Read more on FindLaw.

5. Facebook, AI & The Future of Law Firm Websites

Mark Zuckerberg's ambitious New Year's resolution is one step closer to reality. In early January, the Facebook CEO announced he wanted to build an intelligent personal assistant (IPA). A TechCrunch article indicates Zuckerberg's goal may now be translating into something for all Facebook users. It could affect your law firm's online presence. Read more from LawLytics

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

Subscribe to Blog RSS

About this Blog

Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!