Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Librarians to the Rescue

Posted by LMA International on Aug 27, 2015 10:00:00 AM

Real Lawyers Have Blogs | Could Librarians Lead Strategic Law Firm Practice Growth?Propel the Future of Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of August 24, including how law librarians can help grow your practice.


1. Could Librarians Lead Strategic Law Firm Practice Growth?

Most lawyers don’t explore. They tend not to read publications outside the law. They don’t connnect the dots from something they are reading to a multi-million dollar a year practice opportunity realized through mediums like blogs. An answer? Law librarians. Read more on Real Lawyers Have Blogs.

2. The Summer of Lunch Part 3: What Exactly Is The Purpose of Social Media?

In this episode of "Lunch Hour Legal Marketing," Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Listen to the Podcast form Legal Talk Network.

3. The Best Kind of Big Law Marketer? A People Pleaser Who Can Say ‘No’

An article by Murray Coffey, Chief Marketing Officer, at Haynes and Boone LLP. Read more on Bloomberg BNA.

4. Twitter Officially Drops 140-character Limit... for Direct Messages

Twitter users can officially send one another direct messages topping 140 characters. The new character maximum is reported as 10,000 characters for the private message feature. Read more from Mashable.

5. Selecting Marketing Automation Technology: Interview With Jordie van Rijn

Marketing Automation is booming as, according to Aberdeen Group, best-in-class companies are 67% more likely to use a marketing automation platform. Read more on Forbes.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!