Science and Common Misconceptions
The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of February 1, including an inside look at the science behind lead generation for law firms.
1.The Science Behind Law Firm Lead Generation
There’s a science behind how people think based on the Herrmann Brain Dominance Instrument. The best approach to law firm lead generation is listening carefully to prospective clients and applying those specific areas of the HBD Instrument to communicate with them. Read more on Business of Law Blog.
2. 5 SEO Misconceptions That Could Hurt Your Law Firm
Despite how long SEO has been around, why are there still so many misconceptions about it? Let’s look at some SEO myths and how those misconceptions may apply to attorneys who are learning to control their law firm’s presence on the web. Read more from LawLytics.
3. LegalTech: 6 Tips For Convincing Attorneys to Embrace CRM
A handful of recent surveys calls forth what law firm business development (BD) and marketing professionals already know: competition is fierce.If there’s an upside to a downturn, it may well rest in an opportunity to secure senior law firm buy-in for IT systems supporting BD and marketing processes. Read more from Business of Law Blog.
4. How to Build a Robust Referral Network on LinkedIn
As the premier professional social network, LinkedIn is not only a great way to stay on top of what is happening with the people in your own personal network but also a great source of professionals to grow your referral network. Read more on The Rainmaker Blog.
5. The Lawyer’s Guide To Facebook Etiquette
As lawyers, we should hold ourselves up to a higher standard. We should be thoughtful. We should be discerning. We should be trustworthy. One of the best referrals I’ve gotten in the last couple of years came because a fellow attorney told a wealthy investment banker that I was a “careful attorney.” Learn how to use Facebook professionally.Read more from Above the Law.
Check back for more industry trends from around the Web!