Knock Your Campaign Out of the Park
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover all the bases for a successful campaign from digital marketing to general brand awareness, starting with the LawyerMarketing.com article: "In Social Media, They're Not All Going to be Home Runs."
1. In Social Media, They're Not All Going to be Home Runs
Big, fun social campaigns generate plenty of attention for other companies, but your law firm can’t position itself as frivolous and maintain any credibility. Then again, boring posts that don’t get shares, likes or retweets don’t seem to contribute much to your client roster. Read more on LawyerMarketing.com.
2. What Does It Mean to Create a Law Firm Brand Experience?
It is so important for law firms to take the time to dedicate some resources to creating a strong logo—one that accurately represents what a law firm and its attorneys have to offer. But a logo is just one piece of a firm’s overall branding strategy. Read more on Lawyerist.
3. How To Create Legal Marketing Emails That Cut Through Inbox Clutter
Email marketing remains one of the best and least expensive ways for small firms and solos to nurture relationships with clients and prospects on an ongoing basis. Read more from The Rainmaker Blog.
4. Marketing to Your Existing Clients: Three Can't Miss Programs
For so many reasons, the most effective way for a law firm to market its services and generate new business is to focus on programs designed to enhance relationships with existing clients and referral sources. Read more on The National Law Review.
5. 5 Social Media Risks in eDiscovery
Social media has replaced email as our primary means of electronic communications. Since 2009, there have been more social network users than email users worldwide. Moreover, there is now more time spent on social media than email – and that amount of time continues to grow. Read more from Business of Law Blog.
Check back weekly for more industry trends from around the Web!