Strategies+: A Blog for Legal Marketers

Trendspotting – Marketing Update

Posted by LMA International on Aug 25, 2017 9:03:21 AM

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Breathe New Life Into Your Marketing Strategy

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on new marketing tips, starting with a podcast "Common Law Firm SEO Myths" from LawLytics.


1. Podcast: Common Law Firm SEO Myths

There are many myths when it comes to search engine optimization, but many myths cause law firms to waste time and money. To help build a strong web presence in the legal world, listen to the podcast from LawLytics  on common law firm myths. 

2. Proven Ways to Build a Great Law Firm Marketing Email List

No matter where you are in the procecss of building a law firm marketing email list, there are some proven ways to boost your list, including partnering with other professionals who serve a client base similar to yours and offering a free guide or report on your website. Read more from The Rainmaker Blog

3. Twitter Best Practices for Lawyers: How to Enhance Engagement

Social media is, no doubt, an important tool for those in the legal profession. However, Twitter can sometimes be overlooked. Some best practices include keeping tweets short and concise, as well as using visuals. Read more from Good2BSocial.

4. What Makes A Good Law Firm Website FAQ Page?

A page on a law firm's website that can have more of an impact than you may think is the frequently asked questions (FAQ) page. The most effective FAQ pages typically include four characteristics. Read more fromLawLytics.

5. Useful Google Sheets Add-ons for Law Firm Marketers

Google Sheets emerged in early 2007, and since then it has been an important resource for those throughout business. Read about six of the most useful Google Sheets add-ons for law firm marketers from Good2BSocial.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!