Strategies+: A Blog for Legal Marketers

Trendspotting – Optimizing Web Presence

Posted by LMA International on Jun 16, 2017 2:10:09 PM


Leverage Your Digital Opportunities

Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on optimizing your presence on the web, beginning with "Evergreen Pages: Why Your Law Firm Website Needs Them" from LawLytics.

1. Evergreen Pages: Why Your Law Firm Website Needs Them

Pages on a law firm’s website that include substantive content, or evergreen content, are vital. Some of these pages could help in answering potential clients’ questions as well as inform them about the firm before they pick up the phone. Read more at LawLytics.

2. Why a Lawyer's Reputation Is So Vital in the Internet Age

Aside from having a great reputation within a community, those providing legal services to consumers also need to have a great online reputation. More people than ever before, regardless of age, are logging on to sites like Yelp or the Better Business Bureau to read reviews and pinpoint what they consider the best legal counsel. Read more on how a lawyer’s online reputation can make or break their business on FindLaw.

3. Eight Tips to Help Your Law Firm Thrive Online

There is more than one school of thought when it comes to being successful in an online environment, but there are some basic jumping-off points that firms can utilize. Check out multiple tips from LegalFutures to implement in order to see success.

4. Why Law Firms Need to Think Beyond LinkedIn

Within the legal industry, as well as in other professional industries, many people believe that all they need to focus on is LinkedIn, but that unfortunately is not the case. LinkedIn can be a great place to start; ultimately, though, a well-rounded social media plan should include a healthy balance of multiple social media accounts in order to tap into different potential client bases. Read more from Good2BSocial.

5. Imagine What Your Law Firm Could Do With Paid Social Media Advertising

Instead of paying thousands of dollars to put an ad in the Yellow Pages or the local paper, a paid social media plan that could be more beneficial may be worth considering. The specific type of social media will depend, though, on the audience you are trying to reach. Read more on FindLaw.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Communications

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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