Utilize Social Tools to Boost Your Branding Efforts
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on social media and PR, beginning with "How Lawyers Are Using Social Media in 2017" from The Rainmaker Blog.
1. How Lawyers Are Using Social Media in 2017
The good news is that almost all lawyers in a recent survey said they use social media in some capacity, while the majority utilize Facebook; Twitter is where they are lacking. Even though there is room to grow for many lawyers and firms when it comes to social media marketing, the study also revealed that the number of solo lawyers on social media increased 10 percent from last year. Read more at The Rainmaker Blog.
2. In Social Media, Sometimes the Best Defense Is a Good Offense
More and more brands seem to be making top news by standing out on social media in some way. This is because they are throwing out a lot of entertaining content on various platforms like Facebook or Twitter, and every now and again, something picks up traction and becomes a viral hit, which leads to free publicity. Even law marketers managing small firms can take some tips from big-name companies like Wendy’s and Taco Bell to strengthen social media and, in turn, strengthen the firm’s reputation. Read the tips from Forbes.
3. Lawyers Cannot Land Kudos or Be Cited Without Twitter Account
As seen in a recent study of lawyers and social media, the area in which law professionals are lacking is in the world of Twitter. Many lawyers do not have a personal Twitter account, which could be working against them. Read more from LexBlog about why personal Twitter accounts can be a good PR strategy for all lawyers.
4. Unilever CMO Says Marketers Must Take Responsibility for Brand Safety
As a marketer, should it be your job to make sure your firm’s brand is safe at all times? The chief marketing officer from Unilever thinks so. In an age of much controversy surrounding where ads end up on the internet, part of a marketer’s job should be to research where ads are ending up and decide if they need to be pulled off certain websites. Read more about this from The Wall Street Journal.
5. Crisis Management for Entrepreneurs: How to Deal With PR Disasters
No matter which industry you are in, if a PR disaster strikes, you want to have a plan in place to take care of it head on. This year has been filled with high-profile PR nightmares from United Airlines to Pepsi. However, marketers at companies of all sizes can learn a thing or two from what most large companies have in place, including a crisis plan and running interference online. Find more tips from The Guardian on how you can help your firm prepare for and deal with a PR disaster.
Check back weekly for more industry trends from around the Web!