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Weekly Trendspotting - Content Marketing Tips from Comic-Con

Posted by LMA International on Jul 17, 2015 12:00:00 PM

Advertising Age | What Brands Can Learn from the Spectacle of Comic-ConSuperhero Sparks

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of July 13, including marketing lessons and tips from brands at Comic-Con.


1. What Brands Can Learn from the Spectacle of Comic-Con

"Don't Be Afraid to Commit Year-Round." And other lessons for future campaigns and content from Comic-Con. Read more on Ad Age.

2. The 10 Words You Should Never Use in Your LinkedIn Profile

Sure, you may be motivated, passionate, and creative, but these buzzwords just make you sound like everyone else. Learn more from Fast Company.

3. How Much Should You Spend on PR?

The answer is “it depends.” Research may offer guidelines as you plan your public relations and PR Daily is here with insight. Read more on PR Daily.

4. How The Washington Post Cut its Page Load Time by 85 Percent

Two years ago, The Washington Post’s site was in rough shape. Years of tacked-on features had made it bloated and sluggish, forcing desktop readers to wait upwards of eight seconds for a page to load. Leanr how they solved this issue: Read more from Digiday.

5. How to Be More Influential Online

Mashable's latest #BizChat Twitter chat was about influence: how to get it, and how not to stumble before you can wield it. Here are the key takeaways from that conversation. Read more on Mashable.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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