Reinvent How You Reach Audiences
Each week, the Legal Marketing Association pulls the most buzzed-about trends in marketing to help inspire its members. This week, we focus on digital and content marketing, beginning with "Is Text Messaging The Next Frontier In Marketing For The Legal Industry?" from Forbes.
1. Is Text Messaging The Next Frontier In Marketing For The Legal Industry?
Attorneys are now using SMS (short message service) to communicate with clients and prospects. Before you start thinking that lawyers are on the cusp of a cutting-edge communications style, let me remind you that SMS is also known as text messaging. Read more from Forbes.
2. Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey
LinkedIn is the favorite social media outlet for In-house counsel, but information overload remains a key issue, according to a Digital & Content Marketing survey just out. Read more on LawFuel.
3. DISCO Announces New Artificial Intelligence Platform For eDiscovery
Meanwhile, the legal industry saw a different artificial intelligence unveiling from CS DISCO, opening up its DISCO AI platform for the general use of all DISCO customers. It’s an AI product launch with a mercifully less murderous overtone than Apple’s. On the other hand, listen to the Bee Gees for about five minutes, and perhaps the name DISCO will evoke just as much bloodlust. Read more from Above the Law.
4. 5 Signs It May Be Time To Update Your Law Firm’s Website Design
Does your law firm website help you meet your firm’s marketing goals? Is it easy for potential clients to take the next step, whether that is filling out a contact form or scheduling an appointment? Does your site load quickly and is it easy to use on mobile devices? Read more on Lawlytics.
5. Spinning Plates – the Life and Times of a Legal Marketing Professional
Increasingly, we find ourselves speaking with law firms that have an in-house marketing resource, albeit in many cases that in-house resource is limited to one or two individuals. Read more from Legal Futures.
Check back weekly for more industry trends from around the Web!