The Key to Content
And More Clients
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, discover the latest content marketing strategies to increase your firm's value for clients, starting with LMA member Lindsay Griffith's article "Rainmaking Recommendation from Jaimi Field: The 'Key' to Creating Content That Gets Read" from Zen: The Art of Legal Networking.
1. Rainmaking Recommendation from Jaimie Field: The “Key” to Creating Content That Gets Read
In yesterday’s Rainmaking Recommendation, rainmaking trainer and coach, Jaimie Field offers some great advice for how to write in a way that will get you noticed. I’d expand a little bit on what Jaimie has to say by adding that once you start writing, you want to continuously review what you’re writing to see what seems to be of most interest to people (what gets the most shares, comments, engagement) and then to write/produce more of that. Read more from Zen: The Art of Legal Networking.
2. 5 Ways to Avoid “Blah Blah” Law Blogging
Not all blogs are created equal, and many of them are guilty of being just plain terrible. The good news is, with a few quick steps (which actually represent a fairly hefty investment of thought) you can avoid your blog becoming yet another one of the internet’s dirty little secrets. Read more on the blog LawMarketing.com.
3. The Case for Strategic Social Media in Law Firms
Social media presents several challenges for the traditional law firm. Law firms are very conservative environments, and Twitter, Facebook and LinkedIn can seem like a very big risk. There is a lot of concern about the viral nature of social media; the fear is something embarrassing or negative will be shared, and it will live forever, passing from person to person. Read more from The National Law Review.
4. 4 Reasons You Don’t Get More Referrals & How to Fix It
How do you identify your best client referral sources? Listen! When it comes to communicating with clients, listening is often more important than talking. It is by listening that you learn what clients want, and then you can give it to them. Which makes for more referrals and better client retention. Read more on The Rainmaker Blog.
5. The 5 Edits I Make Most FrequentlyThe folks I work with don’t make the beginners’ mistakes. And they often make very few mistakes at all. But these are the lingering problems that I still encounter occasionally. Read more from Above the Law.
Check back weekly for more industry trends from around the Web!