Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Update, Upgrade, Repeat

Posted by LMA International on Sep 2, 2016 1:42:21 PM

 Website Marketing On A Whole New Level

Five Tactics to Build Trust on Your Website

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, learn about how you can make sure your law firm's external outreach is exceeding today's expectations to create a stronger, more successful brand, starting with "Five Tactics to Build Trust on Your Website" from Attorney at Work


1. Five Tactics to Build Trust on Your Website

You’ve spent money and time to trying to drive traffic to your website’s landing pages. Wouldn’t you like to know you’re not losing visitors because you fail to inspire trust? Read more from Attorney at Work.

2. Website Marketing: 'Smiling Lawyers' Trap

The most prevalent home page banner cliche on today’s websites is what I call “smiling lawyers.”That’s safe. That’s easy. And every one of your competitors also has lawyers working at their firms. So how does showing your lawyers help you sell your firm? Candidly, it doesn’t. It just doesn’t. It’s just taking the easy way out.  Read more on The National Law Review.

3. 7 Ways a Blog Can Help Your Law Practice

For many attorneys, maintaining a blog is like eating kale – we know it’s really good for us, but we just can’t seem to get all excited about it. But if eating kale was the best possible way to get your law firm coffers to overflow status, I bet you would be digging into a plate of it every day. Read more from The Rainmaker Blog.

4. Optimizing Law Firm Digital Strategy Results with LinkedIn – A 5-Step Plan for Success

Not unexpectedly, the growth in General Counsels’ reliance on social media to vet law firms and lawyers mirrors the growth in the use of social media by law firms and lawyers themselves. According to surveys reviewed by Woodyear, between 60 to 73 percent of GCs check out lawyers and their firms online.  Read more on Business of Law Blog.

5. Social Media May Help Your Business, but It’s No Silver Bullet

On Real Lawyers Have Blogs, Kevin O’Keefe highlights a FindLaw survey on social media and potential clients: According to a new survey from Findlaw, 54 percent of consumers say they would likely hire an attorney who is active on social media, including Facebook, Twitter and LinkedIn. Read more from Lawyerist.com

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Technology Management

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • And much, much more!