Strategies+: A Blog for Legal Marketers

Trendspotting - 'Tis the Season

Posted by LMA International on Dec 16, 2016 10:00:00 AM

 12 Days of Social Media.png

For Law Firm Social and Digital Media

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the latest law firm social media strategies from the "12 Days of Social and Digital Media" series, sponsored by the LMA Social and Digital Media Shared Interest Group


1. Are You Listening Yet? What Smart Marketers Tooks Away from the Election

You may notice something a little different around here. With a new name and expanded focus for the SIG, we've taken the opportunity to expand the 12 Days to cover not only social media, but also digital media Read more from The 12 Days of Social and Digital Media.

2. The Social and Digital Media Tides Are Turning for Law Firms

On this 2nd Day of Social & Digital Media, I am happy to bring you wise and visionary words from one of our 2017 Social & Digital Media SIG Co-chairs, Stefanie Knapp, Online Marketing Manager for Allen Matkins. I know our SIG will be in good hands with her and Karen Cariello's leadership. Read more on The 12 Days of Social and Digital Media.

3. Got Marketing Automation? Why It's Essential to Your Success

On this third day, we talked to Matt Parfitt, President of Vuture. He talked about how marketers can use AI and Marketing Automation in their overall digital marketing strategy to achieve better results. These two topics have definitely been "hot" in digital marketing - it would be interesting to see how we, legal marketers, will utilize these in the next few years. Read more from The 12 Days of Social and Digital Media.

4. The Social and Digital Media Train is Leaving the Station - Get Aboard!

On this, the fourth day of social media and digital media, we bring you some practical and actionable advice from the PR SIG's Co-Chair, Ryan King, Director of Communications at Ogletree Deakins. This father of three highlights what he values in social and digital media and helps us understand how to look past the "creepy" to find ways to better provide improved client service through technology and digital media. Read more on The 12 Days of Social and Digital Media.

5. The Rise of AI in Law Firm Marketing: Revolutionizing Client Experience

On this, the fifth day of social media and digital media, Deb Dobson, Senior Marketing Technologist at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. When combined, they have the potential to not only reshape legal marketing, but also the delivery of client services. Read more from The 12 Days of Social and Digital Media.

6. Social and Digital Media Strategies - Do You Have One?

On this, the sixth day of social media and digital media, Jennifer Simpson Carr, Business Development Manager, Tech and Life Sciences, at Lowenstein Sandler, talks about social and digital media strategies and how it is important that they are integrated with your firm's overall communications strategy. Read more from The 12 Days of Social and Digital Media.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Technology Management, Marketing Management and Leadership, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!