Strategies+: A Blog for Legal Marketers

Trendspotting - Jingle All the Way

Posted by LMA International on Dec 23, 2016 10:00:00 AM

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Part II: 12 Days of Social & Digital Media

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, cover the latest law firm social media strategies from the "12 Days of Social and Digital Media" series, sponsored by the LMA Social and Digital Media Shared Interest Group. You can catch the first six blog posts here. 


1. Making Miracles Happen - 5 New Clients In 18 Days

Thanks to Jon Holden, partner at Forward Level Marketing, for revving up our second week of reflection and prediction. Jon and I first met at the inaugural LMA National Conference Tweet-Up when he was at Bennett Jones.   Read more from The 12 Days of Social and Digital Media.

2. With The Right Attitude and Tools, You Can Scale Social & Digital

I'm always excited every year to help bring The 12 Days to you, and today is no exception. Gail Lamarche is a very close friend. She was one of the co-chairs of this SIG for the past 5 years, so we got to work together a great deal. Read more on The 12 Days of Social and Digital Media.

3. Be a Smart Firm & Focus Your Team on the Digital Space

We are nearing the last few posts for the 12 Days and we thought it was only appropriate to have Molly Porter, Director of Marketing at Seyfarth Shaw LLP share her wisdom. It is always beneficial to have the sage advice and predictions of Molly. Read more from The 12 Days of Social and Digital Media.

4. Lessons For Law Firms in 2016's Top Video Trends

This thoughtful contribution to our series is from Oliver Thoenen, Senior Manager of Strategic Communications at Hinshaw & Culbertson LLP. Oliver highlights the rise of live video by brands as a transformational occurrence in 2016. Read more on The 12 Days of Social and Digital Media.

5. I'm Embracing the Marketer of 2017 in Me, Are You?

As the close of this 12 Days nears, I wanted to take a moment to thank the LMA Social & Digital Media SIG for allowing me to help co-chair this amazing group. I have learned so much for this SIG throughout my time as a member of LMA, and I hope the 12 Days leave you all with a bit of joy and good cheer as this year comes to an end and we welcome the new year. Read more from The 12 Days of Social and Digital Media.

6. Incredibly Exciting Times & Four Pieces of Advice

I am bringing this year’s 12 Days of Social & Digital Media to a close with many emotions. I have been a co-chair of the Social Media SIG, now called the Social & Digital Media SIG, since its inception six years ago. I have been proud to help my co-chairs bring knowledge and programming to our members that back then was new, and that is now evolving and becoming more sophisticated. Read more from The 12 Days of Social and Digital Media.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting, Technology Management, Marketing Management and Leadership, Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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