Strategies+: A Blog for Legal Marketers

Trendspotting – Video Marketing Strategies

Posted by LMA International on Jun 22, 2018 4:01:40 PM

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The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on video marketing skills, starting with "Instagram Goes Long. Will You Follow?" from The New York Times.


1. Instagram Goes Long. Will You Follow?

Instagram has taken a huge leap this week in terms of its video capabilities when it announced its newest feature, Instagram T.V.  (IGTV). This new feature allows users to stream videos for up to an hour long. Read more from The New York Times.

2. Five Strategies for Building Brand Trust Through Video

Even in the legal industry, there are ways to build trust with clients through video. Some tips include telling your firm's story, creating testimonials and highlighting the industry. Read more from Business.com.

3. Brands Can Speed Up Their Digital Temp With Vertical Video Marketing

In addition to the new IGTV, there are many platforms companies can consider when launching a social video marketing campaign. Read more from Business 2 Community

4. Five Overlooked Video Marketing Strategies That'll Help You Reach Your Local Audience

In the legal industry, being able to directly communicate with, and attract, local clients is vital to success.  Use these strategies to make the most of your video marketing campaign to reach a local audience. Read more from Business 2 Community.

5. 10 Tips to Make Your First Video Marketing Campaign a Success

If your firm hasn't stepped into the world of video marketing, there is still time to create a plan and see results. Step one when starting a video campaign is making sure you have the right equipment. Read more from Search Engine People.

Check back weekly for more industry trends from around the web!

Topics: Trendspotting, Marketing Management and Leadership

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!