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Weekly Trendspotting - President Obama and Viral Marketing

Posted by LMA International on Feb 13, 2015 11:00:00 AM

President Obama in BuzzFeed's "Things Everybody Does But Doesn't Talk About"What's the Key to a Killer Viral Vid?

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of February 9, including how the White House team is #winning at promoting healthcare.


1. President Obama’s BuzzFeed Video is Viral Marketing Gold

One way to advertise healthcare plans? Get the President to make fun of himself for a BuzzFeed video. Read more on the Wall Street Journal's CMO Today blog.

2. Hallmark Tugs at Consumers' Heartstrings in Valentine's Day Video Campaign

Greeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to "Put Their Hearts to Paper." Adorable. Read more from ClickZ.

3. Facebook Introduces 'Relevance Score' for Ads

In another effort to refine and improve ads that users see in their Facebook News Feeds, the company introduced a Relevance Score for ads this week. Read more on Mashable.

4. SI Swimsuit Edition without Direct TV

We all know by now that the Rob Lowe that has Direct TV is one cool dude, and the Rob Lowe that has cable, well, he's a tool. Apparently, the same applies to Sports Illustrated swimsuit models.  Read more on Brandflakes for Breakfast.

5. Twitter Acquires Niche, a Service that Connects Brands to Internet Celebrities

This week, Twitter announced that it’s acquiring Niche, a startup that provides monetization strategies and software to the communities on Twitter and Vine. Read more from The Next Web.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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