Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Annual Conference Edition

Posted by LMA International on Apr 15, 2016 12:00:00 PM

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What's Trending from the 2016 LMA Annual Conference

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. Continue reading for trending legal marketing topics based off of popular sessions at the 2016 LMA Annual Conference. 


1. Create a Consistent Brand Message Through Omni-Channel Marketing

As firms struggle to determine which channels to use and how to use them, it has become clear that the best way to get results from each is to leverage all of them. Understanding omni-channel marketing and creating consistency in your branding message ensures that your law firm stays on the leading edge in your industry. Read more on MindMeld Marketing.

2. Law Firm Websites and the Americans with Disabilities Act: Web Content Accessibility Guidelines

In an effort to ensure that all individuals with disabilities have access to programs, services and related activities, all government websites (state, local and federal) must comply with the Americans with Disabilities Act (ADA). Make sure your law firm's site will comply to all of the new rules. Read more from the PaperStreet blog.

3. Customer Service Tips to Help Law Firms Win and Retain Clients

Attorneys are not just providing legal services; they are building relationships. In a fiercely competitive marketplace, delivering exceptional customer service to each and every client will create loyalty and grow your law practice. It is the customer experience that drives word-of-mouth marketing. It’s important for attorneys to think of customer service as part of the overall law firm marketing strategy and as a chance to create a lasting relationship with clients.  Read more on the Jaffe blog.

4. The Evolution of Law Firm SEO and Law Firm Websites

Law firm SEO, law firm websites and legal marketing have changed a lot since the beginning of the Internet. But in order to understand where we’re going, we have to understand where we’ve been. In a recent article, author Winston Burton discusses the evolution of optimization and examines both the past and present of SEO. Read more from LawLytics.

5. High-Growth Marketing Techniques for Your Next Speaking Engagement

Hinge’s latest research on high-growth firms gave us some surprising insights. Namely that high-growth firms invest 23 percent less effort in traditional marketing techniques than their no-growth counterparts. Read more on Hinge Marketing.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!