Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Change is Coming

Posted by LMA International on Sep 24, 2015 12:00:00 PM

Roundtable on Change and Challenge in the Business of Law | ABA JournalIs Your Business Ready?

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of September 21, including roundtable on change and challenge in the business of law.


1. Roundtable on Change and Challenge in the Business of Law

At a rather small table in May, five pioneers in new legal services sat down for 90 minutes to discuss the risks they've taken in beginning legal businesses outside the traditional law firm and the bets they've placed on the future of the legal industry. Read more from ABA Journal.

2. The Venture Capitalist’s Guide to Content Marketing Strategy [Podcast]

Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies. Hear more from the Convince & Convert blog.

3. How Much Is A Social Media Influencer's Audience Really Worth?

Just how much is a social media influencer's audience worth? According to Jason Stein, founder of Laundry Service and the second expert in our Digital Crash Course, it's a lot more than you think. Read more from Ad Age.

4. 5 Expert Tips for the Time Matters Practice Management Tool

There’s a vast community of knowledge in the legal community aimed at helping small law firms get the most out of technology – and customize it to fit the unique needs of every firm. This post provides a list of recent tips and tricks from consultants and professionals. Read more on the LexisNexis Business of Law blog.

5. How to Gain and Maintain Trust in your Firm’s Website

Errors and content inaccuracies are the top reasons people list as causes to mistrust a website. According to a report from Neustar and the Ponemon Institute, 91 percent of consumers claim they do not trust a website that contains mistakes. Read more on the Custom Legal Marketing blog.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
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  • And much, much more!