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Weekly Trendspotting - Content Marketing: The Right and The Wrong

Posted by LMA International on Mar 13, 2015 11:00:00 AM

3040839-poster-p-1-uncomfortability-new-convenience-by-sam-islandConvenience Culture + Campaigns Afoot

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of March 9, including why designers are abandoning the "easy" model.


1. Don't Relax: Uncomfortability is the New Convenience

To stop humanity from turning into useless, pleasure-seeking blobs, some designers are abandoning the quest to make everything easy, and introducing a little extra difficulty into our lives. Read more on Fast Company.

2. Starbucks 'Race Together' Campaign Brews Backlash

The campaign has been met with snark and skepticism on social media, with many complaining the company was overstepping it boundaries on sensitive cultural topics that had no place in the coffee shop's lines. Read more from Huffington Post.

3. Your Unnoticed Everyday Heroes 

There are some things in the home that are just there for utility. When they are poorly designed, they end up being more of a problem than a help. IKEA wants to remind you of those things. Read more on Brandflakes for Breakfast.

4. The Only 6 Content Marketing Tips You Need for 2015

Content continues to be one of the most important aspects of online marketing; however, methods are rapidly changing. Read more on Forbes.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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