Emojis + Brands = ❤
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of April 13, including how emojis have found their way into the branding mainstream.
1. The Emojification of Brand Advertising
Emojis have taken over the marketing world, with an array of brands using them to communicate with their audiences on social media on a regular basis, smoothly penetrating into their customers’ everyday conversations by using the language they speak. Read more from Digiday.
2. Hey Brands — Every Great Story Needs an Enemy
Tension makes people pay attention. Stop playing it safe and find an enemy. Read more on Advertising Age.
3. 5 steps to simplify content marketing efforts
It can get confusing to remember to update your blog regularly, distribute your e-newsletter on a consistent basis and focus the necessary time on your social media marketing. Fortunately, by counting to five, you can remember the foundation of what’s really important in content marketing. Read more on PR Daily.
4. How to Use Facebook for Thank You Notes
Facebook is the perfect platform for thank you missives that can be personalized and shared, giving a public shoutout to someone who's done you a solid. Read more from Mashable.
5. Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours
On April 16, Tumblr released an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period. Nike is the first to buy in. Read more on Adweek.
Check back weekly for more industry trends from around the Web!