The Qualms of Recruiting Advertising
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of September 14, including a look at recruitment ads and software.
1. The Bias You Didn't Know Existed in Job Ads and Recruiting Software
Love them or hate them, online ads are a fact of life in most job hunts. Big data is watching your progress as you click between media, and serves up advertisements based on what the algorithm perceives are your preferences. Designed to be personal, yet controlled by a machine, what could be closer to accurate? Yet it seems as though even the software is biased. Read more from Fast Company.
2. 10 Questions to Judge the Effectiveness of Your Law Firm Marketing
Successfully providing legal services in a crowded, competitive marketplace demands proficiency in marketing your law firm. While there are many reasons why certain law firms fail to thrive or even survive, chief among them is the failure to market effectively. Read more from The National Law Review.
3. App of the Week: InboxVudu
Email is here to stay. But that doesn’t mean it has to be a daily struggle, with messages from strangers piling up on top of important job offers and emails from your mom. The Chrome plugin InboxVudu started surfacing those important emails earlier this year, and now they have an iOS app to help you keep up with email on the go. Read more from GeekWire.
4. How to Use Video to Tell the Best Stories [Podcast]
Hadassa Haack, Owner of HadassaHack.com, joins the Content Pros Podcast this week to discuss the importance of building video into your content marketing strategy and creating compelling stories around your brand. Listen on the Convince & Convert blog.
5. Lawyer Bikini Party: Not The Ideal Marketing Plan
Back in December [BMC Group] bought a full-page ad in the American Bankruptcy Institute’s ABI Journal of a woman in what’s best described as a “Naughty Businesswoman” Halloween costume. We reacted with appropriate WTFism. Read more on Above the Law.
Check back weekly for more industry trends from around the Web!