Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - Keep Calm & PR On

Posted by LMA International on Apr 1, 2016 11:00:21 AM

When a PR Crisis Hits and What to Do About It

Your PR Crisis: Solved

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. Continue reading for the biggest stories from the week of March 28, including an article featuring the top 10 tips for dealing with a PR crisis from an expert PR consultant and media trainer.


1. When a PR Crisis Hits and What to Do About It

When a PR crisis hits in today’s social media age it can hurt you, your firm and brand, and your clients. How you prepare for a potential crisis and how you react to it are key in the first minutes of a crisis. Read more on LawMarketing.com.

2. Cross-Selling: Lawyers' Three-Headed Sales Monster

Discussions about cross-selling in law firms remind me of the well-publicized discussions some years ago in the scientific world about cold fusion. Both represent their respective professions’ Holy Grail, but no one in either profession has made meaningful progress toward this elusive chimera, in part because of some very real and persistent barriers. Read more from Attorney at Work.

3. Website Planning for a Fantastic First Impression and Increased Engagement

This may sound overly simple, but when planning a new website for your professional services firm be sure you think about the humans who will be reading it—especially if you are a technology firm. Read more from Hinge.

4. 5 Tips for Attorneys to Get More Repeat Business

One of the most basic marketing strategies for law firm is getting repeat business from clients – yet many fail at doing this effectively. Read more on The Rainmaker Blog.

5. Should Attorneys Publish Articles on LinkedIn? 5 Thinks Law Firms Will Want to Consider.

It’s important to focus on the content you write on your website and blog. But, of course, there are other places beside your blog where you can publish what you have to say. One of those venues is LinkedIn Pulse. Read more from LawLytics.

Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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  • And much, much more!