The Web-Friendly Version of Your Lawyer
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, read the latest technology trends for law firm websites, including the critical questions you need to face in order to convert more online leads.
1. The 4 Critical Questions Your Law Firm Website Must Answer to Get & Convert More Leads
How effective your online marketing is in generating leads for your law firm and nurturing those leads to become clients depends on how successful you are at identifying and speaking to your prospects’ “point of pain” – the problems they need your help in solving. Read more from The Rainmaker Blog.
2. The 5 Best Ways to Title a Law Firm Blog Post
If you feel your blog isn’t getting as much interest as it should, you may be overlooking something: The titles of your law firm blog posts. Read more on LawLytics.
3. The Proof is in the Password!
As a professional, you are required to keep abreast of changes in technology and to safeguard your client’s confidential information under ABA Model Rules 1.1 and 1.6. This standard of care must be taken seriously and the idea that “it won’t happen to me” is an insufficient defense. There are two immediate steps you can and should take to help prevent a foreseeable loss. Read more from Professional Ability Advocate.
4. How to Write Your Practice Area Page
Your website’s practice area page—the page on which you explain what kind of law you practice—has a big job to do. A well-executed practice area page is often what convinces prospective clients to contact you. But if your website has a poorly executed practice area page, potential clients may just drift away—and land on another lawyer’s website. Read more on Lawyerist.com.
5. The Social Side of Legal Marketing
With all of the technological advances in the marketing and business development space, you’d think everyone would use tech tools… but they don’t. Despite the allure of saving time, lots of professionals don’t use the technology available to them, largely because it is woefully out of date. Read more from Above the Law.
Check back weekly for more industry trends from around the Web!