Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of March 16, including the biggest trends to come out of SXSW Interactive.
1. 5 Future-Focused Tech Trends of SXSW Interactive
Geeks, techies and innovators rejoice: It's that glorious time of year again, when South by Southwest's Interactive conference unites startups, bright minds and tech industry leaders to examine the most groundbreaking trends impacting our modern world. Read more on Mashable.
2. How Texting with Chatbots Creates a Better UX than Apps
Cloe, Digit, and a coming generation of service apps are gunning for your notification screen — and dodging the App Store. Read more from Fast Company.
3. Inside the Meerkat Bubble, Where the Air is Fine
Two weeks ago, I’d never heard of Meerkat, the Twitter-integrated, video-live-streaming sensation that became the darling of SXSW Interactive 2015. Now I’m sitting at my desk, live-streaming me writing this post while 63 people watch. Read more on Mashable.
4. The DIY Guide to Growing and Nurturing a Huge Online Audience
Achieving scale is a double-edged sword. Find out how Autodesk Instructables has more than hit its goals in reaching a 30-million strong online community of makers, DIYers, hobbyists and other enthusiasts. Read more on Digiday.
5. Clicks Don't Matter: The Need For A Better Measure of Digital Media Effectiveness
Measurement of the impact of marketing campaigns is an issue for everyone from a Marketing Coordinator to the C-Suite; agencies to ad-tech companies; creative all the way through media buyers. Read more in Cardlytics' White Paper.
Check back weekly for more industry trends from around the Web!