Podcasts For the Win
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of July 27, including a round-up of some of the best marketing podcasts of late.
1. Thought-Leadership and Content Marketing for Law Firms [Podcast]
Putting valuable content on your website is one of the best ways to appeal to both search engines and live readers. Here’s what you need to know. Listen on The National Law Review.
2. Author Series: All Customers are Irrational: Understanding What They Think, What They Feel and What Keeps Them Coming Back
William J. Cusick discusses best practices from his new book of the same name. Listen at American Marketing Association.
3. Is Facebook Giving Away the Milk for Free? Ad Age Outlook Episode 36
With marketers getting all those "likes" and fans on Facebook for free, will they start to wonder why they should bother paying the social-networking company for ads? Listen on AdAge Outlook.
4.The Summer of Lunch Part 2: Authentic Legal Marketing in the Digital Age
Because clients’ lives are increasingly online, lawyers need to market their law firms online too. Listen at Legal Talk Network.
5. Content Marketing Podcast: What Mobile Audiences Want
This month is all about the trends that are shaping the future of our work as we talk about the rise of the mobile content consumer and what it means for content marketers. Listen on Business 2 Community.
[Bonus] Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it. Read more on Marketing Land.
Check back weekly for more industry trends from around the Web!