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Weekly Trendspotting - Social Media with a Conscience

Posted by LMA International on Mar 5, 2015 11:00:00 AM

Fast Company | The Salvation Army Uses "The Dress" to Make a Point About Domestic ViolenceRaise Awareness through Social Media

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest industry stories from the week of March 2, including how the Salvation Army took #TheDress to another level.


1. The Salvation Army Uses "The Dress" to Make a Point About Domestic Violence

The agency behind the Salvation Army ad that used The Dress to address domestic violence talks about making PSA hay from a viral phenomenon-really fast. Read more on the Fast Company.

2. The Queen of Jordan: Social Media Can Show an Arab World Beyond ISIS

Over the past 16 years, Queen Rania of Jordan has become a champion of women's rights, a vocal proponent of education in the Arab world and a strong voice for peace in the Middle East. And while some associate royalty with stuffy traditions and secrecy, Queen Rania isn't afraid to Instagram a pic of herself eating a burger to kick off the weekend. Read more from Mashable.

3. Proud to be #LikeAGirl

Last summer Alway's blew up the internet with the first #LikeAGirl spot that challenged us to make the typically derogatory term "like a girl" a good thing. Now, Always is at it again... Read more on Brandflakes for Breakfast.

4. Facebook Will Now Reach Out To Users Who Their Friends Think Are Suicidal

“Social connectedness helps people,” says Facebook, “and that’s what we do best.” Read more on BuzzFeed.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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