What's Your Firm's Story?
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of November 30, including storytelling tips.
1. 5 Ways to Use Storytelling to Enhance Website Effectiveness
Your website should tell a story that rings true from the visitor’s perspective. And that story must be consistent, both from page to page and from the experience of your website to the experience of working with your firm. Here are some tips for building a site with a story that is persuasive and memorable. Read more from Custom Legal Marketing.
2. Don’t Forget Clients
The legal industry favors navel gazing. But, I’m sure if we looked hard at other professional service providers, we would find the same thing. We are spending a bit too much time looking at ourselves right now and not considering how our clients’ needs for legal services will change as forces like technology affect them. Read more on SeytLines.
3. Branding Challenges: Law Firm vs. Individual Attorneys
As a legal marketer, the challenge of marketing your law firm versus individual attorneys is an ongoing struggle. We have all been in a meeting with a firm's "rainmaker" who wants to place an ad or produce a handout that doesn’t look like the other materials the firm has produced. Instead, he wants his piece to be different and to “stand out” from the law firm’s brand. Read more from National Law Review.
4. 6 Thoughts On Content Marketing Strategy For Law Firms
It has been ascertained through research that a number of law firms now plan their marketing strategies around content marketing and have reported considerable improvement in their clientele. Through a proper and well designed content marketing strategy, law firms can boast about their success in an efficient manner. Read more on Forbes.
5. Lawyers: Can Easy-To-Read Blogs Get Better Results?
WordPress, the most popular blogging site on the web, recently added a Flesch analysis tool to their blogs. The focus on language simplification may suggest that readers are more interested than before in information that’s both useful and easy to understand. Read more from LawLytics.
Check back weekly for more industry trends from around the Web!