Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - 'Thanks' for the Ideas

Posted by LMA International on Nov 26, 2015 10:00:00 AM

Content Marketing in The Law Niche: 4 Strategies To Succeed | Huffington PostThe Law Niche

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of November 23, including Facebook Do's and Don'ts.


1. Content Marketing in The Law Niche: 4 Strategies To Succeed

It's not news content marketing is the buzz trend. More and more businesses of all sizes and shapes are actively using this strategy to attract new leads and grow their client base. According to the 2014 State of Digital & Content Marketing Survey over 80% of law companies planned to add content marketing as their strategy and produce more content in 2015 and onward. Read more from Huffington Post.

2. 5 Ways To Avoid Becoming A SEO Turkey

One thing that lawyers can be thankful for is that they have the ability to empower themselves when it comes to their law firm’s web presence. If you’re not sure what constitutes legitimate SEO, it can be easy to get caught up in tempting web schemes or to accidentally put your law firm in the hands of a shady SEO provider. Read more on LawLytics.

3. A Dozen Do’s & Don’ts for Marketing Your Law Firm on Facebook [INFOGRAPHIC]

NLR shares a great infographic from HubSpot with suggestions for Do’s and Don’ts when using Facebook to market your law firm. Read more from National Law Review.

4. 2 [More] Mistakes that Are Killing Your Content Marketing

For the second week in a row, Zen shares two mistakes that may be impacting your content marketing: giving up too early and not marketing your content. Read more on Zen and the Art of Legal Networking.

5. Beyond Biglaw: Uberizing Biglaw?

We all know that many Biglaw firms want to get bigger at all costs. The rationale is that scale will allow them to capture more market share. Read more from Above the Law.


Check back weekly for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!