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Weekly Trendspotting - The "Long Simmering Debate" of MBAs in the Law Firm

Posted by LMA International on Feb 29, 2016 9:55:50 AM

Legal Recruiting Trend: Big Law Firms Eye the MBAMBA's Wanted as Big Law C-Suites Bulk Up

The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of February 22, including an article sparked from an ABA proposal about non-lawyer law firm ownership and how this relates to the MBA hiring trend. 


1. Legal Recruiting Trend: Big Law Firms Eye the MBA

An ABA proposal about non-lawyer law firm ownership has renewed controversy in what the WSJ Law Blog characterized as a “long simmering debate.” What are the pros and cons of the law firm hiring trend towards hiring MBA recipients? Read more on The Business of Law Blog.

2. PPC For Lawyers May Have Just Gotten A Whole Lot Tougher

Recent reports indicate Google’s desktop search results are changing, and it’s going to mean fewer ads for lots of queries. What does Google’s advertising change mean for your law firm? Read more from LawLytics.

3. The Best Advertising is Free

It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help.) Read more from The Legal Marketing Blog.

4. A Peek at the Future of Law

Learn the three biggest challenges facing the legal profession today and what will be the difference between success & struggle. Read more on The Rainmaker.

5. How Lawyers Can Catch Boomerang Consumers

Leave space in your marketing plan to inform the curious and convince the frugal that coming to your attorney is their best bet for success for these consumers to come back around in the end.Read more from LawyerMarketing.com.

Check back for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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