MBA's Wanted as Big Law C-Suites Bulk Up
The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of February 22, including an article sparked from an ABA proposal about non-lawyer law firm ownership and how this relates to the MBA hiring trend.
1. Legal Recruiting Trend: Big Law Firms Eye the MBA
An ABA proposal about non-lawyer law firm ownership has renewed controversy in what the WSJ Law Blog characterized as a “long simmering debate.” What are the pros and cons of the law firm hiring trend towards hiring MBA recipients? Read more on The Business of Law Blog.
2. PPC For Lawyers May Have Just Gotten A Whole Lot Tougher
Recent reports indicate Google’s desktop search results are changing, and it’s going to mean fewer ads for lots of queries. What does Google’s advertising change mean for your law firm? Read more from LawLytics.
3. The Best Advertising is Free
It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help.) Read more from The Legal Marketing Blog.
4. A Peek at the Future of Law
Learn the three biggest challenges facing the legal profession today and what will be the difference between success & struggle. Read more on The Rainmaker.
5. How Lawyers Can Catch Boomerang Consumers
Leave space in your marketing plan to inform the curious and convince the frugal that coming to your attorney is their best bet for success for these consumers to come back around in the end.Read more from LawyerMarketing.com.
Check back for more industry trends from around the Web!