Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of October 6, including why firms continue to invest in sales staff.
1. Despite Resistance, Law Firms Invest in Sales Staff: Survey
Law firms are warming up slowly to the idea of hiring non-lawyer sales professionals, although many partners remain reluctant, according to a recent report published by the Legal Marketing Association. Read more from Bloomberg BNA
2. Legal Marketing Stats Lawyers Need to Know
Google recently aggregated research from FindLaw and its own inhouse data to provide a look at the legal market trends that should shape your legal marketing initiatives. Read more on The National Law Review.
3. 10 Marketing Activities Small, Midsized Firms Should Engage in Now
Many small to midsized law firms are seeing flat revenues. This trend can be reversed if law firm leaders encourage their colleagues to follow these steps right away. Read more from The Legal Intelligencer.
4. Solving Problems with the Same Thinking That Caused Them
Law firm websites are about to undergo seismic change and, among other things, this change will require law firms to bring their blogs and independent publications inside the firm’s website. Read more on Real Lawyers Have Blogs.
5. 3 SEO Tactics Lawyers Should Avoid
We speak with attorneys every day about online marketing, so we know how often they are being bombarded with pitches by SEO consultants. Read more from LawLytics.
Check back weekly for more industry trends from around the Web!