What Are Your Clients Thinking?
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. Learn how to get closer to your clients through tested strategies from surveys, law experts, and the latest technologies, starting with an article from the Business of Law Blog, "Understanding the Science Behind How Clients Think."
1. Understanding the Science Behind How Clients Think
According to Mr. Araco and Mr. Bunnell, there’s a science behind how people think based on the Herrmann Brain Dominance Instrument. According to the HBD Instrument, there are four distinct ways in which people think. Read more from Business of Law Blog.
2. What Attorneys Need to Know About Referrals, Testimonials, Social Media, Online Marketing and More (Part 1)
At every Rainmaker Retreat – our two-day law firm marketing seminar – I answer a lot of questions that are top-of-mind for attorneys across the country. And it’s probably more than likely what is on the minds of those attorneys is on your mind as well. Read more on The Rainmaker Blog.
3. Some Legal Tech Is Too Slow for Lawyers
If an action takes .1 second or less, it’s perceived as instantaneous. If an action takes longer than a second, users start getting distracted. Curious how popular practice management web apps stack up, I tested two. For both, I used the Timeline feature of Chrome’s Developer Tools to test load times over 1GB broadband. Read more from the Lawyerist.
4. Why Law Firm Websites Need Good Landing Pages To Improve Legal Marketing
On law firm websites, most attorneys focus on three kinds of pages: substantive pages, blog posts, and “About” pages. These are the pages that attorneys use to educate clients, potential clients and referral sources, as well as attracting search engines and establishing a position as an online thought leader. Read more on LawLytics.
5. Facebook Signals Law Firms Are Out, Law Bloggers Are InSteve Rubel (@steverubel), Chief Content Strategist for Edelman, writes at Adage, Facebook Signals Institutions Are Out, Indidividuals Are In. The same is true for law firms and individual law bloggers when it comes to posts and distribution on Facebook. Law firm pages for distribution of content are out. Individual lawyers sharing their blog posts in their personal Facebook updates is in. Read more from Real Lawyers Have Blogs.
Check back weekly for more industry trends from around the Web!