Strategies+: A Blog for Legal Marketers

Weekly Trendspotting - What's Next

Posted by LMA International on Jan 15, 2016 12:00:00 PM

Attorneys: What Are Your Web Priorities in 2016? | LawLyticsPlanning for 2016

The Legal Marketing Association pulls the most buzzworthy trends in marketing to inspire its members. Continue reading for the biggest stories from the week of January 11, featuring tips for 2016 marketing and business development strategies.


1. Attorneys: What Are Your Web Priorities in 2016?

“Make pages primarily for users, not for search engines.” That’s Google’s philosophy on how to make a great website, and you may have come across it before. Problem: Content strategy alone isn’t enough. Read more from LawLytics.

2. 2016 Legal Marketing Challenges and Opportunities with Russell Guest [Audio]

Legal marketing can be tricky, and there are many challenges that present themselves whether you are doing online or print marketing. However, there are also numerous opportunities for legal marketing to bring new clients into a law firm. Russell Guest discusses legal marketing challenges & opportunities for 2016. Read more on National Law Review.

3. Losing Weight and Law Firm Marketing

Like a popular new year’s resolution, marketing projects often go on the back-burner. January is typically the month when we plan to improve our diet, take more exercise, drink less coffee, make more time for marketing… Read more from The Law Society.

4. Mastering Social Media: Five Tips for Law Firms

If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Platforms like Facebook, Twitter and LinkedIn have become an integral part of people’s everyday lives. People turn to social media to connect with others and share experiences, but they also use it to learn more about businesses and services. Read more on Attorney at Work.

5. 6 Ways to Shake Up Law Firm Business Development in 2016

A recent survey of law firm business development and marketing professionals suggests the strategies and tactics law firms use to generate new business is changing. According to the study, law firms appear to be shaking the negative fallout of the economic downturn. Nearly 50 percent of firms report feeling upbeat about new business yet the number one challenge remains fierce competition. Read more from LawFuel.


Check back for more industry trends from around the Web!

Topics: Trendspotting

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!