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What It Takes to Win: A Your Honor Awards Series (Part 3)

Posted by LMA International on Dec 5, 2017 4:49:22 PM

YHA "Communications: Written or Oral, Announcements and Holiday Cards"

The 2018 LMA Your Honor Awards submissions portal is open until Wednesday, December 13, at noon CT. As you consider submitting to one of the program’s 16 categories, your co-chairs and judges have developed a series of in-depth Q&As on what it takes to win a Your Honor Awards distinction. Read on for part three, highlighting 2017 first-place winner of the “Communications: Written or Oral, Announcements and Holiday Cards” category, Wolf, Greenfield & Sacks, P.C.

Strategies+: In two or three sentences, describe one of the Your Honor Awards submissions from 2017 that you thought was really was special.

Amy Spach (AS): The digital holiday card submission from Wolf, Greenfield & Sacks was a standout. It elevated the dreaded holiday greeting to a whole new level and sparked joy in the judging room.

Strategies+: Share with us one or two things about the project that you believe helped it stand out from the competition.

AS:  The customized Rube Goldberg machine at the heart of the video was riveting. Too often, holiday greetings can feel disassociated from the firm offering them. This e-card was unique for its attention to detail, which helped connect the firm’s legal services, niche areas and brand with the spirit of the season. The quality of the production was phenomenal in light of its relatively low budget.

Strategies+: What advice would you give to LMA members who are submitting something this year?

AS: The written application matters. A lot. A strong submission, with a simple, clear and compelling story, can help elevate a less-than-stellar project. Conversely, an incomplete or confusing submission can sink a project that might be deserving. It’s tough to write about things you are so closely involved with — applicants might build in time to run their submissions past someone unfamiliar with the project to see if its full worthiness shines through to an outsider.

Think you have a comparable project that deserves Your Honor Awards recognition? Submit today.


Amy Spach

Amy Spach is a marketing content manager with Perkins Coie LLP and is a past Your Honor Awards judge.

 

Topics: Communications

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

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