The Latest in Law Firm Marketing
Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we cover the latest digital marketing updates starting with "What Recent Google Algorithm Updates Could Mean for Your Law Firm," from Good2BSocial.
1. What Recent Google Algorithm Updates Could Mean for Your Law Firm
Since late 2017, certain search engine watchdog groups began seeing big changes in search rankings on Google. There have been significant changes to Google's algorithm. Learn what they could mean for you from Good2BSocial.
2. LinkedIn as a Business Development Tool for Lawyers? Here Are Five Ways to Get Started
Most professionals are using LinkedIn as a networking tool, but there are ways to make that same page into a business development tool as well. Read more on JDSupra.
3. 12 Things to Let Go of in 2018 to Make Room for Success
Stop making excuses, and start taking action this year to unlock your full potential. Letting go of certain things may be able to make more room in your toolbox to have great success in 2018. Read more from The Rainmaker Blog.
4. Search vs. Social: Digital Marketing Strategy for Law Firms
Making the decision to drive traffic to your law firm's website using search engine marketing (SEM) or social media marketing (SMM) can be tricky. See how SEM and SMM measure up, and which one is better for you. Read more from Good2BSocial.
5. Podcast: The Importance of Local Pages for Law Firm Web Marketing
Local pages can have a positive impact on your online marketing efforts. Learn why local pages are often overlooked and how you can get your law firm back on track from LawLytics.
Check back weekly for more industry trends from around the web!