Strategies+: A Blog for Legal Marketers

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Perfecting the Pitch During the Coronavirus Pandemic

New Law Firm Strategies for Growth Amid the COVID-19 Pandemic and After

Trendspotting – Podcasts for Your Law Firm

The Client Experience of the Future

Adapting, and Quickly: 6 Tips for Mastering Today’s Tech Landscape

Trendspotting – Let's Talk About Video Marketing

LMA Podcast Episode 62 — Exchanging Career Stories of Growth, Healthy Fear and Success

Continuing Difficult But Necessary Conversations on Race — Takeaways From the D&I SIG Book Club on “White Fragility,” by Robin DiAngelo

5 Ways to Leverage Your Lawyers' LinkedIn Profiles

A Checklist for Delivering High Impact Virtual Retreats and Remote Training

Trendspotting – Virtual Law

In Crisis and Beyond — How Legal Marketers Raise the Strategic Value of Our Work

LMA Podcast: Episode 61 — The Shifting Media Landscape: A One-on-One with Washington Business Journal Editor Michael Neibauer

Spotlight on LMA Regions: Showing Resilience in the Midst of Crisis

Avoiding The Pitfalls of Tone-Deaf Marketing During a Crisis

LMA Podcast: Episode 60 —  Finding Success Amidst the Disruption of COVID-19

Trendspotting – Business Development

Tips for a Successful Law Firm Social Media Strategy Amid COVID-19

P3® – The Virtual Experience Session Sneak Peek: Emergence of the Citizen Data Scientist

Surface Your Law Firm’s Intellectual Capital

Where Is Diversity in the New Normal?

3 Tips for Using SMART Goals & Gamification During COVID-19

Trendspotting – Make Time for Mental Health This Month

Incorporate Wellness Into Your Routine

LMA Podcast: Episode 59 —  The Importance of Well-Being in Legal Marketing

It’s Time for Law Firms to Redefine Digital

LMA Podcast: Episode 58 —  Pricing Confidence With Considerations for Economically Challenging Times

Data from a Decade of the Annual Law Department Operations Survey: An Update for Today’s Troubling Times

Legal Data is the New Oil for Legal Professionals

Trendspotting – Navigating Working From Home

In Search of Your Center of Excellence

LMA Podcast: Episode 57 —  Diversity Communications: Best Practices and Perspectives from Two In-House Pros

Checklist for Business Continuity and Related Areas of Cybersecurity and Risk Management for Savvy Law Firm Marketers

Resources to Inspire Leadership

LMA Podcast: Episode 56 —  Building a Scalable Sales Culture in a Law Firm

Artificial Intelligence in Law: How Far We’ve Come

Trendspotting – Crisis Management

LMA Podcast: Episode 55 —  Make 2020 Your Best Year Yet

24 Activities for Your Additional 24 Hours This Leap Year

3 Reasons Why CI Matters for Law Firm Sales

Working With Heroes: Inside the Plaintiff Law Firm

Trendspotting – Build and Upkeep Your Social Media Presence

Think Like a Product Manager

4 Innovative Ways to Strengthen Relationships With Your Most Important Clients

Fighting Burnout in the Legal Industry With Mindfulness

#OneLMA: Having the Courage to Reach Out

Trendspotting – Deck the Halls With Social & Digital Media

LMA Podcast: Episode 54 - Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

Leadership That Pays It Forward

Trendspotting – What's Your 2020 New Year's Resolution?

LMA Podcast: Episode 53 - Cross-Department Collaboration

Trendspotting – 'Tis the Season for Social & Digital Media

A Friendship Born Through LMA

Lead by Example: How Your Past Can Impact Their Future

Trendspotting – Let's Talk Tech: Apps

Light Reading to Win More Business

Trendspotting – Video Trends to Implement at Your Firm

Trendspotting – Let's Talk Diversity & Inclusion

Research in Stress and Mental Health of Legal Marketers Brings Data to an Urgent Conversation

Trendspotting – Finding Your Voice

Strategies for Improving Your Outlook on Work and Life

Trendspotting – The Importance of Mental Health/Wellness Awareness

Trendspotting – Get Ahead of Your Competition

LMA Podcast: Episode 52 —  Moving the Needle on Social Responsibility

Fostering an Innovative Culture: What Marketing Leaders Can Do

Trendspotting – Legal Tech

Sales Is Not a Scary Word

LMA Podcast: Episode 51: Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

Trendspotting – Business/Client Development for Young Lawyers

Trendspotting – Design Thinking

Marketing Metrics: Getting to the Next Level

Trendspotting – Virtual Law

Trendspotting – Attracting/Identifying Your Ideal Client

Best Legal Website Designs to Inspire Your Firm

Trendspotting – Thought Leadership

LMA Podcast: Episode 50: Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner

Flexing Strategic Muscles: Business Development Team Drives Combination Forward

4 Steps to Build a Security-Minded Culture at Your Firm

LMA Podcast: Episode 49 —  Not all Value is Created Equal: Pricing Perspectives from Eddie Hartman

Trendspotting – Creating Your Best Bio

Trendspotting – Artificial Intelligence (AI)

LMA’s ‘Next Big Thing’: What Does Service Metamorphosis Look Like?

LMA Podcast: Episode 48 —  Turning PR Principles Inward

Trendspotting – Preventing Burnout

Empowering Summer Associates Through Hands-On Training

Trendspotting – Social Media

7 Tips for Your Law Firm's Podcast

Your Firm's Lackluster Marketing Technology Might Not Be a Tech Problem

Trendspotting – Client Experience

LMA Podcast: Episode 47 - Contented Content: The What, Why and How of Developing a Content Strategy, Part 1

Trendspotting – Branding

Winning an Uphill Battle: How to Start Your Own Mindfulness Program

Trendspotting – Staying Competitive

Get to Know LMA Executive Director Danielle Holland

Trendspotting – Client Communication

Balance Comes From Compensation, Not Just Moderation

Trendspotting – LMA Summer Reading Roundup

Celebrating Pride, Pledging to Be an Ally

Using Marketing Automation to Personalize Client Experience

Being a Disruptor in Attorney Professional Development

Midwest Regional Conference 2019: Key Themes and Actionable Takeaways

Trendspotting – 2019 #LMAP3 Conference Coverage

LMA Podcast: Episode 46 - Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

LMA Summer Reading Recommendations

LMA Podcast: Episode 45 - Legal Project Management in the Modern Firm

Trendspotting – Diversity and Inclusion

Trendspotting – Work/Life Balance

P3 2019 Friday Recap: It’s All About Delivering Value

P3 2019 Thursday Recap: Implicit Bias, Innovation, Data and More

The Positive Impact of Resilience in Law Firms

Trendspotting – Collaboration

LMA Podcast: Episode 44 —  Mindfulness in the Legal Industry

Law Firm Innovation and Marketing – Collaboration Is Key to Success

Trendspotting – Associate Retention

The Three Cs of Executive Presence

Trendspotting – Marketing on a Budget

10 Tools and Tips to Help Legal Marketers Advance Diversity and Inclusion

LMA Podcast: Episode 43 — Process Improvement and Project Management

Trendspotting – Law Firm Profitability

Where Law Firm Marketing Should Innovate

Trendspotting – Pricing Strategies

Connecting the Dots at LMA 2019

Trendspotting – Applying the Mansfield Rule

Habits of Great Rainmakers

Trendspotting – Alternative Legal Service Providers

LMA Podcast: Episode 42 — Critical for Effective Leadership: Emotional Intelligence

Trendspotting – Effective Websites

Trendspotting – Client/Lawyer Relationships

Trendspotting – Legal Marketing Technologists

Trendspotting – Law and Artificial Intelligence

Trendspotting – Movement Starter Jennifer Dulski

LMA Podcast: Episode 41 — Innovate, Collaborate and Transform Law Firms

Trendspotting – A Fresh Look at Social Media

Trendspotting – Empower Your Career

LMA Podcast: Episode 40 — Pushing the Boundaries of Innovation

Trendspotting – Better Business Development

Trendspotting – The Latest in Content Strategy

Innovation, Old-School Style

Trendspotting – Video Trends You Can Implement At Your Firm

Trendspotting – Freshen Up Your Business Development Strategies

Trendspotting – Where D&I Stands in 2019

Trendspotting – Consider Design Thinking For Your Firm

Trendspotting – The Importance of Business Development

Trendspotting – Digital Strategy In the New Year

Trendspotting – What's Your New Year's Resolution?

Trendspotting – New Year, New Strategy

Trendspotting – 'Tis the Season

LMA Podcast: Episode 39 — Prediction, Possibilities and Problems: What’s Coming for Legal PR in 2019

LMA Podcast: Episode 38 — Being Your Authentic Self at Work

Breathe Deeply: Bringing Mindfulness to Your Firm

Trendspotting – It's The Most Wonderful Time of The Year

Trendspotting – Stay Well and Propel Your Career Forward

Why Focusing on Confidence Can Propel Your Career

Trendspotting – Navigating the Holiday Season at Your Firm

Brand Fade: Digital Strategy and the Dangers of Content Marketing Success

Trendspotting – Looking to Make Some Changes This Holiday Season?

Hourly Billing and AI: The Perfect Pricing Storm

Trendspotting – Give Back This Thanksgiving

Why Legal Marketing Matters and How You Can Effect Meaningful Change

Trendspotting – Thinking About Rebranding?

Pitching Partners on a New Initiative

Trendspotting – The Latest In Artificial Intelligence

Trendspotting – Solidify Your Firm's Social Media Plan

Budgeting Insights From 3 C-Level Marketers

Trendspotting – Don't Scare Your Firm With These Mistakes

Become the Top Search Result for Law Firms Using Backlinks

Trendspotting – Diversity and Inclusion Should Be Front and Center

LMA Podcast: Episode 37 — Cultivate BD Expertise in Your Firm

Proposal Platforms: Tips to Ensure a Streamlined Deployment

Trendspotting – Enhance Your Content Strategy

Have Midsized Law Firms Found a New Competitive Advantage?

Trendspotting – Design Thinking in Law

The Best of the Breed: An Insider Look at 3 of This Year’s YHA Winners

Trendspotting – Budgeting Season Is Upon Us

Sponsored Content: Cybersecurity in Law Firms – A Risk or an Opportunity?

Trendspotting – Changes in Online Advertising

Doing CI Right in the Law Firm: Correctly Extracting Value

Trendspotting – Innovation in the Legal Industry

Law Firm Experts Reveal How They Use Data Analytics

4 Tips for Successful Client Alerts

Trendspotting – Update Your Firm's Online Presence

LMA Podcast: Episode 36 — With a Little Help From My Tech

Experience Management: A Foundational Element of Competitive Advantage

Trendspotting – Hiring Season Is Upon Us

AI: The Next Big Thing Is Already Here

Trendspotting – Take Your Firm (And Career!) To the Next Level

LMA Podcast: Episode 35 — Competitive Intelligence Within Legal Marketing

Doing CI Right in the Law Firm: Hiring the Right People

Trendspotting – Diversify Your Law Firm

Tech Thoughts From a Long-Time Marketer in a First-Year Role

Trendspotting – Revamp Your PR Strategy

16 Budget-Friendly Tools to Enhance Your Content

Trendspotting – Business Development in 2018

LMA Podcast: Episode 34 — How to Achieve Your Best (Lawyers and Law Firms)

10 Law Firm Social Media Myths Debunked

Trendspotting – Build Your Personal Brand

LMA Podcast: Episode 33 — 2018 P3 Conference Recap

Doing CI Right in the Law Firm: Defining Scope

Trendspotting – Social Media and the Legal Industry

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About this Blog


Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!