Strategies+: A Blog for Legal Marketers

Arielle Lapiano

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Why Focusing on Confidence Can Propel Your Career

Posted by Arielle Lapiano on Dec 4, 2018 10:00:00 AM

Research suggests that boosting your confidence can boost your career.

I felt like a fraud. I was leading my first meeting back from maternity leave, presenting to a boss I had never met, a new employee and other colleagues who I believed were judging me. I felt dumb, powerless and out of the loop. I fumbled the meeting. I am sure at the time I blamed my lack of practice and sleep, but the root cause was a lack of confidence. This story points to one my biggest career mistakes: not focusing on building my confidence.

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Topics: Marketing Management and Leadership

Should We Do This? Survey Results to Help You Effectively Discuss Submissions With Attorneys

Posted by Arielle Lapiano on Mar 14, 2017 7:10:38 PM

Hard Research Findings on the Value of Submissions

“Is this real?” “Should we be doing this?” “We should be on this!”

These are some of the most common comments I receive in emails about ranking opportunities. Recognitions have become a big challenge for marketing professionals to address. In response, LMA and the Law Firm Media Professionals (LFMP) engaged BTI Consulting Group to assist with a research study on submissions. Some of those findings were presented at the 2016 LMA Annual Conference. The results of the study provide useful facts, statistics and insights that legal marketers can use when lawyers ask, “Should we do this?”

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Topics: Strategies, Communications, Business Development, Marketing Management and Leadership

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Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!