By David Juilfs
Both paid and organic search dominated inbound traffic for websites in 2019, comprising 68% of all trackable website traffic and vastly exceeding all other channels, including display and social media according to a BrightEdge study. In other words, search engine optimization (SEO) will continue to play an increasingly critical role in marketing law firm.
One of the most crucial building blocks of a sound lawyer SEO strategy are the keywords. Without the right set of keywords, your marketing will be aimless — wasting your resources and time. As a result, you have to pay more attention to keyword optimization.
Here are the top three keyword optimization tips that will help improve your law firm SEO efforts.