Strategies+: A Blog for Legal Marketers

David Juilfs

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3 Keyword Optimization Tips for Improving Lawyer SEO

Posted by David Juilfs on Nov 10, 2020 9:01:00 AM

   

By David Juilfs

Both paid and organic search dominated inbound traffic for websites in 2019, comprising 68% of all trackable website traffic and vastly exceeding all other channels, including display and social media according to a BrightEdge study. In other words, search engine optimization (SEO) will continue to play an increasingly critical role in marketing law firm.

One of the most crucial building blocks of a sound lawyer SEO strategy are the keywords. Without the right set of keywords, your marketing will be aimless — wasting your resources and time. As a result, you have to pay more attention to keyword optimization.

Here are the top three keyword optimization tips that will help improve your law firm SEO efforts.

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Topics: Communications, Legal Marketing, digital presence, digital strategy, engagement, SEO

3 Reasons Law Firms Need to Implement Local SEO

Posted by David Juilfs on Nov 4, 2020 1:30:00 PM

   

By David Juilfs

Local search is one of the best ways to attract more traffic to your website and also increase the footfall in your office. Its importance continues to grow as the number of local searches is rising significantly.

Research from a 2019 Google study shows that:

  • “Where to buy” + “near me” mobile queries have grown by more than 200% from 2017 to 2019
  • “Store open near me” mobile searches have grown by more than 250% from 2017 to 2019

Despite this, not many lawyers focus on this important aspect of SEO. Law firms, like most small businesses, have local clients that can be better targeted by implementing local law firm SEO successfully.

Still not convinced? It offers a few other benefits as well.

Here are three critical reasons lawyers should invest in local SEO.

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Topics: Communications, Legal Marketing, digital presence, digital strategy, engagement, SEO

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!