Strategies+: A Blog for Legal Marketers

Ioana Good

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New Year, New Legal Focus: The Impact of Cryptocurrencies and Blockchain Law

Posted by Ioana Good on Feb 25, 2021 1:13:21 PM

By Ioana Good, Founder of Promova

Cryptocurrencies continue to be a hot topic. The emergence of the token-based economy, allowing people to buy and sell goods using new types of currencies, will have far reaching legal ramifications. Legal marketers should be prepared for the expansion of practice groups around blockchain and cryptocurrencies. Clients will no doubt be curious how this emerging technology may change how they live and work. The legal space will most likely be one of the first places they turn for answers. This is a complex, technical topic, but understanding the basics is critical for the legal market and those who promote it.

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Topics: Article, Firm Size: Small, Firm Size: Large, Firm Size: Medium, Feature, Change Management, Advanced

Legal Marketers Drive Progress in Times of Change — Law Firm Leaders Weigh In

Posted by Ioana Good on Dec 11, 2020 2:31:11 PM

By Ioana Good

In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.

Below we highlight various marketing partners, general counsel and other lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team. Let’s get to know them:

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Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

Law Firm Leaders Speak to the Power of Marketing

Posted by Ioana Good on Oct 22, 2020 2:26:28 PM

   

By Ioana Good

 

In today’s competitive business landscape, many lawyers and law firm leaders understand that it is no longer enough to provide stellar legal services, but lawyers also have to understand their client’s business and become their trusted advisors to help them grow. With COVID-19 thrown in the mix, law firms have worked more closely than ever with their in-house legal marketers and consultants to lead the charge and help law firms stay ahead of their competition.

Below we highlight a variety of marketing partners, general counsel and lawyers who understand the power of marketing. We also offer examples on how lawyers have grown in partnership with their marketing team.

Read More

Topics: Marketing Management and Leadership, Business Development, Communications, Legal Marketing, best practices, crisis communication

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Strategies+

Strategies+ is your online resource to discover exclusive content on the state of the legal marketing profession that goes beyond Strategies magazine, including:

  • Case studies from Your Honor Award winners
  • Weekly trendspotting
  • Guest blogs from legal marketing leaders
  • And much, much more!