The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and LMA to drive change.