Strategies+: A Blog for Legal Marketers

Jonathan R. Fitzgarrald and Greg Wildes, Equinox Strategy Partners

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Coach Your Attorneys to Overcome Their Fears of Client Development

Posted by Jonathan R. Fitzgarrald and Greg Wildes, Equinox Strategy Partners on Nov 21, 2017 9:42:51 PM

The thought of building a practice for most attorneys is daunting. Many understandable hesitations, including fear of rejection, fear of failure and fear of inefficiency, act as roadblocks that prevent attorneys from growing the largest books of business they’re capable of developing.

As legal marketing professionals, not only do we have the opportunity to impart our client development tools and techniques to the attorneys with whom we work, but also to encourage our attorneys to be motivated and optimistic during the daunting process.  

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Topics: Business Development

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Strategies+

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